Find a guide to toxic personal care products at Tinyurl.com/CosmeticIngredientsGuide. ~Vibrant Wellness Journal


also seeking healthy alternatives. Groom- ing products with unisex packaging and fragrances are among top sellers. Informed teen and 20-something buyers are inclined to choose people- and eco-friendly brands that are also cruelty-free. A wide selection of aluminum-free,


natural, personal care products including underarm deodorants are showing up in supermarkets. Women are ditching toxic hair dyes and going silver to avoid thin- ning hair and allergies, and unwittingly, creating a new fashion statement. Plus, there’s growing interest in DIY cosmetics using everyday good-for-you ingredients found in the kitchen. Artisan perfumes are gaining popu-


larity among women that want the mystery and allure of fragrance without the side effects of manmade, chemical-based brands. “Some new customers are frustrated by commercial products giving them head- aches, while others say that they just don’t like perfume, when what they actually don’t like is synthetic fragrance chemicals,” says Ananda Wilson, a botanical perfumer and owner of Gather Perfume, in South Hadley, Massachusetts. “It’s inspiring when they smell real


plant scents and see how their world lights up! Te molecules in natural perfumes are


active and interact with personal chemistry, so they unfold differently on each wearer, creating a unique signature and experience.” Wilson ventured into botanical blends


when both awareness and supplies of ap- propriate ingredients were scarce. “Per- fume history is largely rooted in natural materials, but until recently, there was a mass blackout of this precious lineage. When I started, there was barely anything available, and only through a handful of aromatherapy companies,” she explains. Now, Wilson bases her products on bo- tanical infusions from plants she’s grown or collected, including wild beach roses, clover and spring poplar buds. It only takes a whiff to dispel the myth


that natural perfumes lack sophistication or tenacity. “Naturals have a breadth of possibil- ities—opulent white florals, fresh and clean, or dirty and smoky,” expounds Wilson. Eco-beauty is emerging from conscious


lifestyle choices and creating the next era of cosmetics. “It’s fun to be called a pioneer in organic beauty,” muses Behnke. “Our products, employees and happy customers comprise an encouraging accomplishment.”


Marlaina Donato is a freelance writer, author and multimedia artist. Connect at MarlainaDonato.com.


grace


June 2018


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