healing ways


substantial. Now green is mainstream, and most artists have included some green beauty brands in their kits.” Millennials continue to drive consumer


demand for higher standards. “Retailers understand that the skincare/makeup landscape is changing,” advises Behnke. “Traditional brands are no longer attract- ing younger consumers that are demanding organic, clinically validated products.” Denno concurs, stating, “T e spotlight


on clean products comes from the growing acknowledgement that we can and must do all we can to lower our overall toxic load.”


All-Natural Beauty Health Concerns Revolutionize


the Cosmetics Industry by Marlaina Donato


F


rom red carpets to Teen Vogue maga- zine, the natural beauty trend has taken the industry by storm. Con-


sumer whims may have sparked its begin- nings more than a decade ago, but demand is now spiking profi ts into the billions. “Consumer need is infl uencing retailers


to off er cleaner formulas refl ecting fi rm eco- values,” says Karen Behnke, the pioneering entrepreneur who founded Juice Beauty, in San Rafael, California. Behnke aimed to cre- ate meaningful change in the industry when she assembled her dream team 13 years ago. T e company now owns a trailblazing patent and sets the standard for clinical organics. “We’re excited that traditional depart-


ment stores such as Bloomingdale’s, Neiman Marcus and Holt Renfrew are adding our products to their beauty departments,” says Behnke, who attributes Juice Beauty’s tre- mendous growth in recent years to a surge of interest in chemical-free, luxury alternatives.


Natural Replaces Toxic A recent Green Beauty Barometer online survey revealed that more than half of women want their skincare products to be


12 Austin Edition


all-natural, a result likely driven by the scientifi c information age (see KariGran. com/pages/greenbeauty for details). Reputable scientifi c studies revealing parabens in breast cancer biopsies have demonstrated that everything applied to the skin also enters the bloodstream, hence the eff ectiveness of dermal nicotine and birth control patches. T us, it can be alarming to realize that the average woman will unknowingly consume seven pounds of lipstick containing petroleum- based emollients, synthetic preserva- tives and artifi cial dyes during a lifetime, undoubtedly another reason consumers are switching to natural options. Katey Denno, a Los Angeles makeup


artist to the stars, noticed cosmetic red fl ags early in her career. “T e fi rst time I turned over a palette that most makeup artists carry and saw specifi c colors that couldn’t be used on eyes or lips, I was confused; if something isn’t safe for lips or eyes, how can it be good for any part of us?” queries Denno, who switched from social work to makeup artistry 11 years ago. “T e change in the industry has been


AustinAwakenings.com


Demand Escalates Women are fueling the natural beauty movement, yet more men than ever are


Celebrities


Go Natural Nina Dobrev


Senator Dianne Feinstein Kate Hudson Miranda Kerr


Metallica: Kirk Hammett, James Hetfi eld, Robert Trujillo, Lars Ulrich


Gwyneth Paltrow Alicia Silverstone Christine Taylor Shailene Woodley


Joe Seer/Shutterstock.com


PonomarenkoNataly/Shutterstock.com


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