Pulp Paper & Logistics
SMURFIT KAPPAANDRITZ 15
3 Smurfit Kappa’s Piteå paper mill in Sweden, which produces 700,000 tons of kraftliner a year, is 100 per cent fossil fuel free
forests are fundamental to their local communities. Wood, processed into cellulose or virgin fibre, can be transformed in countless ways, one of which is paper for packaging. Making paper is part of larger value chain since forests also supply other crucial businesses such as timber, wood pallets, plywood and the chemical transformation of resins into countless value-added products for the cosmetic and detergent industry, among others. Paper making, like many of these businesses, is even more connected to sustainable forests in that they now use biomass as the prime source of energy for their heating and processing needs. All of these steps tick the
box ‘renewable’. The trees are methodically replanted, ready to allow another harvest in 40 to 60 years – and for a new circular economy loop to be reborn. Once that primary fibre is
drastically re-appraise their marketing and logistical processes, as brand integrity, sales and costs come under pressure. As an industry, we are in the middle of an exciting time and the future of packaging looks like one that is paper based, but only if we can ensure that what we’re offering to our customers is truly
sustainable and fit for business purpose.
Sustainable production and materials Even packaging’s raw materials can be sustainable. Smurfit Kappa’s prime material, wood, is harvested from sustainable forestry and we are mindful that these man-made
released to the market as a corrugated box, it starts the almost endless process of recycling. Recycling of paper-based products enjoys the highest rate of recovery of any recyclable material in Europe at more than 80 per cent – and that clearly ticks the ‘recyclable’ box. Renewable and recyclable are the building blocks of a near perfect product. If you add true biodegradability, the proposition becomes unique. For the paper industry, this presents a great opportunity for future success.
Standing out on the shelf As the packaging debate continues in the media with plastics under ever-greater scrutiny, it is clear
Laurent Sellier, Smurfit Kappa’s operations chief for paper & board in Europe: “paper is both the present and the future of packaging”
that paper offers many advantages from a sustainability perspective. But it’s not just the
environmental credentials that give paper-based packaging an edge. At Smurfit Kappa, we’ve also been working with many businesses across the world to help them assess the potential of their paper-based packaging in light of the growing dominance of e-commerce. We work with our customers to help them improve supply chain efficiency, create a packaging solution that’s proven to stand out on the shelf and deliver an e-commerce package that protects products while adding a wow factor for customers. Combining data-driven insights with decades of expertise, we use our range of Smart solutions – eSmart, SupplySmart and ShelfSmart – to help brands understand the full potential of paper-based packaging.
The future of packaging However, there are additional trends afoot in the packaging industry beyond these high-profile topics.
Smurfit Kappa is seeing an
increased demand for lightweight 4 May/June 2018
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
