14 SMURFIT KAPPA ANDRITZ


The right place at the right time


Pulp Paper & Logistics


advantage and enjoy it. Being in paper-based packaging


W


today is one of these situations. There is no doubt that the current social, political and commercial environment


May/June 2018


hen you are in the right place at the right time, you’d best take


The paper-based packaging industry is in a strong position to take advantage of increasing consumer awareness of the recyclability and sustainability of its products, says Laurence Sellier*


is offering new, exciting possibilities for the paper packaging industry. The ongoing environmental debate around the impact of


plastics shows that there is a huge consumer and commercial will to find alternatives. In a world where sustainability has great significance, paper-based


packaging ticks nearly all the boxes. At the same time, the rise of


e-commerce is forcing many consumer-facing industries to


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