Back chat
Draw up induction procedures Induction is a vital staff retention strategy
(see p17). If an individual has accepted a job offer and they like what they have seen so far, the induction process is your next opportunity to impress them. Have an induction checklist for managers to follow that covers the essentials, and a crib sheet featuring key information, such as logins and passwords. How you treat your new recruits sets the tone for their employment, so make them feel valued. Invite new staff to attend a meeting or social event before the end of term. It’s tough being new, particularly if it’s your first job. Buddy systems work well, especially if it is a different person to their line manager.
Create new starter packs Prepare welcome or wellbeing packs to
give to staff and pupils at the start of September. These do not have to be costly and can be an ideal initiative for business sponsorship if planned in advance. Ask existing suppliers if they can provide branded insulated mugs, branded bags and items of stationery. You can also include health and wellbeing information, healthy snacks (small packs of dried fruit), a bottle of water, positive messages and a welcome note from the SLT or the class teacher. When my daughter started in Reception she was provided with a school bag, water bottle and sun hat, paid for by the PTA, all with her name already written on – I thought it was a lovely personalised gesture.
Review your marketing strategy The summer holiday gives you time to work on
your marketing strategy without interruption! Use business tools, including SWOT and the Marketing Mix 4Ps (place, promotion, price and product) approach for analysis. Review examples of your marketing and branding, i.e. school brochure, social media analytics and press coverage from the past 12 months. Make comparisons against other local schools. If you have a subscription to FundEd download the marketing templates available – go to
funded.org.uk and type ‘marketing masterclass’ into the search box.
Appraise internal communication Internal communication can be a real challenge
– we get so many emails, it is hard to keep up with the essential ones, let alone the information ones. Look at the best way to communicate with your staff that avoids using whole-school email shots (some schools have banned the use of this!). Consider a morning team briefing, a staff newsletter or a TV news channel in the staff room. This is simpler to do than in sounds; put all the information into a PowerPoint presentation, with delays between each slide and run it on a loop. It’s a great way to share information. Include achievements, news, H&S reminders, positive pictures and messages, opportunities and thank you messages.
THINGS TO DO THIS TERM
Finance Director Hayley Dunn shares her must-do tasks for the summer
Prepare templates Designing templates saves you and your
Hayley Dunn is Finance Director at Codsall MAT. She is a Fellow of the ISBL, avid Twitter user: @ShropshireSBM, and blogs at
ShropshireSBM.org
58 SUMMER 2018 FundEd
team time in the long run. For example, issuing a press release template to staff can improve the number of times your school is covered by local press. Your template should include: the school name, address, logo, contact information and brief advice on what content to write (think: Who? What? Why? Where? When?). Ask staff to fill it in with key details about the story, including a quote and photos, which they can then send back to you to refine. Also, having a pre-prepared project outline (short-, medium- and long-term) is useful for funding opportunities. Include details of plans and costings, from which you can pick out information as and when opportunities arise.
IMAGES: MONKEYBUSINESSIMAGES; SURADECH14/
ISTOCKPHOTO.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60