search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Partnerships


PARTNERSHIPS IN PRACTICE EXAMPLE 1: ONGOING SUPPORT One of our most proactive partners is Midshire Business Systems, who were referred to me by another sponsor. We started out with some small donations and some sponsored sports equipment. As the relationship grew, Midshire became more involved with the school, sponsoring our newsletter and donating prizes. In return, whenever they did


anything with us I would distribute a press release, tweet, put articles on LinkedIn, and I also supported them at a networking event. I have introduced them to other sponsors and business contacts, resulting in over £250,000 of new business for them. So, from small beginnings, where


we had sponsorship of a few hundred pounds, we now have our newsletters sponsored, giving us huge annual savings, plus support for other events throughout the year – all adding up to many thousands. This can only be achieved by having regular contact and building a good working relationship that goes both ways.


EXAMPLE 2: CHICK HATCHING I was asked if I could get some money to sponsor a school project for lifecycles that involved hatching some fertilised chicken eggs. It cost £400 but having seen these projects in the past I knew how good they were. Thinking laterally I knew someone


who had chickens and as it turned out she also has an events business that offers table settings, balloon arches and things like that for weddings,


parties and other events. Perfect! With 749 pupils and over 100 staff, that’s a lot of potential business from her precise target market. After an initial meeting, where I offered to send out her flyers, write something in the newsletter and do a press release, she was more than happy to supply all of the equipment and ten fertilised eggs, free of charge. When Claire dropped the equipment


off I took the time out to meet and greet her, help carry the equipment, introduce her to the Year 2 class and give her a quick tour of the school. She was so blown away that she


asked if she could come back and ‘candle’ the eggs with the children and do a talk about the hatching process – of course we jumped at the chance. Claire and her chicks became an instant hit and, from one Year 2 class, it quickly spread across other Year 2 classes, then the phase and in no time the whole school was involved! Children that had never engaged well before were dragging in parents, grandparents and older siblings. Model incubators were appearing, as well as drawings of the chicks, a chick calendar and a whole host of other artwork. The reaction was like nothing we


had seen before but a lot of it was down to taking the time to build the relationship and go the extra mile.


EXAMPLE 3: CATERING LINKS Forest of Arden Marriott Hotel first approached us to ask if we would be interested in having our children


After four years, the relationship with the Forest of Arden Marriott Hotel continues to thrive


design the cover for their new children’s menu. There would be prizes for the top three designs and the winners’ families would be invited for a meal in the restaurant as part of the launch event. This was a simple request in my


eyes. The children could do this in their FLARE (Fun Learning And Reward Education) time, which they would enjoy, there were prizes on offer and for me there was the potential to build a long-term relationship with a major chain of hotels! Four years on, they supply


ingredients for our cooking club, donate prizes for our galas, fairs and quiz nights, and have supported other cooking events, including a cookathon where we won £2,000 when we cooked 715 biryanis in one day! Children have also visited the hotel


to learn about the hospitality, leisure and catering industry. The latest trip was to make Mother’s Day waffles.


purposes, but also so that they receive their own email rather than seeing that you are ‘marketing’.


Nurture the relationship Invite your sponsors to your school as much as possible. Do they want to attend any school productions or performances? Would they like the choir to sing for them at Christmas? How about being a judge for a Stars in Their Eyes-type talent show, coming along to the next PTA quiz night or racing with the Head at a Scalextric night – yes, our Head does run this, and it raises money! Visit


funded.org.uk/events for details. We booked our staff meal and, due


to illness, would have had to cancel a table. Simple solution – invite your top sponsors. The table was paid for anyway and at a total cost of £250 this would easily be recovered in ongoing sponsorship. I hope you can see that none of


this is rocket science, just think of how you would like to be treated. Think about how you would feel if you were only contacted once a year and that was when someone wanted something. Set yourself apart, build a relationship, get off the treadmill and never ‘smash and grab’!


Coming next issue... Showcasing your work to the wider community is vital. In the autumn issue (out 11 October) Howard, provides tips for getting publicity and explains which channels to use and why.


Howard Rose is Director of Funding and Publicity at Balsall Common Primary School. He secures grants, sponsorship and support from businesses to enhance teaching and learning. In 2015, he won a Chambers of Commerce Education and Business Partnership Award.


FundEd SUMMER 2018 39


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60