W The SouthWest Chat


elcome to the May issue of SouthWest Horse Trader. If you are picking us up for the first time, welcome.


Does your horse have what it takes to be a Super- style SuperMask®


America with one great photo! In 2017, Farnam redesigned its best-selling classic fly mask, resulting in a better fit and


in the search for the next great SuperMask®


, Farnam is partnering with EQUUS magazine Super-


extended protection, as it now covers 20 percent more of the horse's face. To celebrate the new and improved Su- perMask®


Model. It's easy to enter. Just photograph your horse and


post his best headshot on the submission form at the EQUUS website. All entries must be posted by May 31, 2018. (Must be 18 to enter; only one entry per person.) America will then vote to determine the top ten entries. From those ten finalists, a panel of judges will determine the winner. The grand prize winner receives an exciting fly con-


trol and grooming package worth $1,000 in Farnam products, a free subscription to EQUUS magazine, and a professional photo shoot with the horse's image to ap- pear in a 2019 Farnam®


SuperMask® advertisement.


The remaining nine finalists will each receive $250 in Farnam products and a free subscription to EQUUS.


The SouthWest’s Marketing Guide for the Equine Industry


Does your horse


Mask® SuperModel? Here's your chance to prove it to SuperMask® SuperModel?


have what it takes to be a


Weekly SuperMask® ever since SuperMask® drawings will be


held for all entrants throughout the duration of the con- test.


Farnam has been the leader in fly masks for horses came on the market in the 1980s.


Horse owners appreciate the fact that this durable mask comes in five different sizes to fit all types of horses, and offers effective protection from flies, dust and debris without obstructing vision. And thanks to the unique horse-proof Double-Latch Closure, SuperMask®


has


twice the "stay-on power" of other horse fly masks. For more information on how Farnam®


Mask® Super- horse fly mask can be part of an effective fly con-


trol program, visit www.farnam.com. To enter your horse's headshot in the SuperMask®


SuperModel contest, go to http://bit.ly/farnamsuper- maskcontest. Contest closes May 31, so enter today! w


N E X T I S S U E F E E D & S T A B L E D E A D L I N E S


DISPLAY AD ART WORK DEADLINE: MAY 10* CLASSIFIEDS/TRADER ADS: MAY 15 *Please reserve your size & space by MAY 5. 713-562-8846 / advertise@swhorsetrader.com


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4 SouthWest Horse Trader May 2018


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SouthWest Horse Trader P.O. Box 1865


Splendora, TX 77372-1865


The SouthWest Horse Trader offers equine enthusiasts and affiliated busi- ness’s a regionwide unbiased commu- nication guide to promote the sale of horses, equipment, products or serv- ices. Our staff works hard to provide the SouthWest region with up-to-date and comprehensive information on horse show events as well as to bring together buyers and sellers of different levels and disciplines. Our customer’s advertisements will receive the maxi- mum exposure for their advertising dollar and distribution as well as the highest quality reproduction in our market.


Publisher


Equine Publishing Concepts, Inc. Splendora, TX 77372


Editorial Roberta Johnston - Editor


Kasha Ford - Graphic Artist Advertising Account Reps


Louisa Zai • Jessicah Keller Correspondents


Laura Cannon • Sherri Mell Mailing Address


SouthWest Horse Trader P.O.Box 1865


Splendora, TX 77372-1865 (713) 562-8846


Fax: (281) 689-7290


advertise@swhorsetrader.com www.swhorsetrader.com


© Copyright 2018. All rights reserved. No part of this magazine may be reproduced or copied in whole or in part without written permission of the Editor.


The SouthWest Horse Trader does not endorse and is not responsible for the contents of any ad in this publication. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase or sale of any secu- rities. All advertisements are accepted & pub- lished on the representation that the advertisers and/or agencies are properly authorized to pub- lish the contents & subject matter thereof. The SouthWest Horse Trader reserves the right to refuse any advertising.


The SouthWest Horse Trader assumes no fi- nancial responsibility for errors in or the omission of copy. The publisher will be responsible to no greater extent than the cost of the advertising space occupied by the error.


The SouthWest Horse Trader is published 12 times a year by Equine Publishing Concepts, Inc. Subscription rates: One Year $19 via third class mail. Single copies: $2.50 US, first class. Third- Class postage paid at Houston, TX.


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