W The SouthWest Chat


elcome to the April issue of SouthWest Horse Trader. If you are picking us up for the first time, welcome. Farnam has added continuous


spray to their proven Fly Protection Brands. Until now, getting complete fly repellent coverage


has been a challenge. It's one thing to spray a horse's back and sides, but what about those trickier areas, like under the belly and between the back legs? Those spots need fly protection too, but applying product isn't always easy.


Farnam is pleased to announce two updated deliv-


ery methods for two of the strongest-selling brands in the company's line of premium fly control. Endure®


Sweat-Resistant Fly Spray for Horses and


Tri-Tec 14™ Fly Repellent for Horses are now avail- able in 15-ounce continuous spray cans. The same pow- erfully effective formulas horse owners have relied on for years are now offered in an incredibly practical for- mat.


Farnam's 360-degree continuous spray cans provide


consistent, even application for quiet, uniform protec- tion. Because the can sprays at any angle--even upside down--there are no more hard-to-reach places. Just spray and the horse is protected. It's one more reason for horse owners to love their favorite fly repellent. Unlike standard aerosol cans, with the new contin- uous spray can there is no propellant expelled with the


product. And instead of the cold spray you get from an aerosol, the product comes out at room temperature, which is much more comfortable for the horse. The up- dated format also means the can empties completely, so no more wasted repellent, and the size makes for a con- tainer that's convenient to hold for effortless use. Farnam is all about making their products easier for


customers to use, while always providing the most ef- fective fly protection. The 360-degree continuous spray cans of Endure®


Sweat-Resistant Fly Spray for Horses


and Tri-Tec 14™ Fly Repellent for Horses join the Easy-Pour bottles that were introduced last year for added convenience. For more information on Farnam®


fly and pest con- trol products, visit www.farnam.com. w


N E X T I S S U E T R A N S P O R T A T I O N & V A C A T I O N D E A D L I N E S


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The SouthWest’s Marketing Guide for the Equine Industry


The SouthWest Horse Trader offers equine enthusiasts and affiliated busi- ness’s a regionwide unbiased commu- nication guide to promote the sale of horses, equipment, products or serv- ices. Our staff works hard to provide the SouthWest region with up-to-date and comprehensive information on horse show events as well as to bring together buyers and sellers of different levels and disciplines. Our customer’s advertisements will receive the maxi- mum exposure for their advertising dollar and distribution as well as the highest quality reproduction in our market.


Publisher


Equine Publishing Concepts, Inc. Splendora, TX 77372


Editorial Roberta Johnston - Editor


Kasha Ford - Graphic Artist Advertising Account Reps


Louisa Zai • Jessicah Keller Correspondents


Laura Cannon • Sherri Mell Mailing Address


SouthWest Horse Trader P.O.Box 1865


Splendora, TX 77372-1865 (713) 562-8846


Fax: (281) 689-7290


advertise@swhorsetrader.com www.swhorsetrader.com


© Copyright 2018. All rights reserved. No part of this magazine may be reproduced or copied in whole or in part without written permission of the Editor.


The SouthWest Horse Trader does not endorse and is not responsible for the contents of any ad in this publication. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase or sale of any secu- rities. All advertisements are accepted & pub- lished on the representation that the advertisers and/or agencies are properly authorized to pub- lish the contents & subject matter thereof. The SouthWest Horse Trader reserves the right to refuse any advertising.


The SouthWest Horse Trader assumes no fi- nancial responsibility for errors in or the omission of copy. The publisher will be responsible to no greater extent than the cost of the advertising space occupied by the error.


The SouthWest Horse Trader is published 12 times a year by Equine Publishing Concepts, Inc. Subscription rates: One Year $19 via third class mail. Single copies: $2.50 US, first class. Third- Class postage paid at Houston, TX.


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