» Editor’s Note


Graham Longwell graham@fitnet.ca


the wellbeing and promotion of the fitness industry and who has contributed significantly to its growth. Chuck is co- founder of CLUB16 and founder of She’s FIT! health clubs operating in the Greater Vancouver Area. The award will be presented at IHRSA 2018 held this year in San Diego, March 21-24. Read more about Chuck’s story on page 30. If you would like to nominate a club operator for


C • •


next year’s award, please visit www.ficdn.ca/about-us/ canadian-fitness-industry-leadership-award.


In this issue of FBC, we’ve compiled several articles to help you take your fitness


business to the next level: • This month’s Q & A, on page 10, asks club operators which aspects of their current staff training program their employees find especially helpful and important.


In “Make Healthy Eating Part of Your Success Formula,” on page 14, we look at nutrition programming as a profit centre and profile three clubs with winning nutrition programs.


• Make sure you hold onto that dream team! On page 18, recruiting and HR consultant Alanna Turco offers five do’s and don’ts for staff training. And, on page 26, Senior Editor Barb Gormley writes about improving your hiring process and how to avoid bad hires.


In our supplier profile, on page 20, we take a look at Tribe Team Training and how it can enhance your group exercise programming and boost your bottom line.


• And lastly, Greg Simmons of Health Systems Group presents eight questions to help you determine if your club is on the path to peak performance. See “Fit for Business” on page 24.


David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, President, canfitpro, London, Ont.


Dr. Greg Anderson


Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.


Hans Muench International Networking


John Frittenburg President, The JF Group, Ont.


Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity


CONTRIBUTING AUTHORS Carolyn Fetters, Barb Gormley, Brady Johnson, Kathryn Korchok, Trisha Sarker, Greg Simmons, Alanna Turco


Publisher


Graham Longwell President, Mill Pond Publishing Inc.


Editor Graham Longwell graham@fitnet.ca


Personal Trainer Software Works for in person or online training.


Senior Editor Barb Gormley


Design & Print fit2print.ca


General Manager Mill Pond Publishing Inc. Stephen Longwell stephen@fitnet.ca


Vice-President, Sales Lori Longwell lori@fitnet.ca


Provide custom fitness programs choosing from over 3000 exercise videos.


Precision testing and tracking helps keep your client coming back.


Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email: fc@fitnet.ca Website: www.fitnessbusinesscanada.com ISSN# 1494-9318


Canada Post Canadian Publications Mail Sales Product Agreement No. 40039312 Return Postage Guaranteed


Printed in Canada


ongratulations to Chuck Lawson, the recipient of the 2018 Canadian Fitness Industry Leadership Award. This annual award is presented to a Fitness Industry Council of Canada member who is passionate about


CANADA Vol. 19 No. 2 – March/April 2018


BOARD OF ADVISORS Colin Milner


Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.


David Hardy


President, Fitness Industry Council of Canada, Edmonton, Alta.


Contains pre-made meal plans designed by Registered Dietitians.


Online client portal branded with your company logo and information


TRY OUR FREE 2 WEEK TRIAL www.TotalPTFitness.com 6 Fitness Business Canada March/April 2018 800-750-2756


SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER Fitness Business Canada is published by Mill Pond Pub- lishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit www.fitnessbusinesscanada.com to subscribe. FitNet E-Newsletter is published 12 times a year. Bulk subscriptions are available in packages of 2-5 and 6+ at reduced rates. Call 1-888-920-6537.


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