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Join the Tribe


TRIBE Team Training brings together the best of personal training and group exercise


BY KATHRYN KORCHOK


WHO Sue Richard and Haagon East co- founded TRIBE Team Training (www. tribeteamtraining.com) in New Zealand in 2012. As club owners and former executives with an internation- al fitness organization, the couple rec- ognized that combining sports team coaching with personal training could provide an opportunity for tremen- dous growth in their own business and for club owners everywhere. J.P. Richard (Sue Richard’s brother)


is the president and director of market- ing and sales for TRIBE Team Training (TTT) North America. After seeing the


20 Fitness Business Canada March/April 2018


“We provide value to the three key stakeholders of any fitness facility: members, coaches and the business.”


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