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Make Healthy Eating Part of Your Success Formula


BY CAROLYN FETTERS


promises and guarantees are every- where. But to actually transform your clients’ lives you need a success for- mula that includes a solution to what is frequently the main issue for clients: excess body weight. Over my nearly 30 years in the fitness business, I have found that


I 14 Fitness Business Canada March/April 2018


f you claim to transform lives, do you have all the tools required to deliver? In the fitness world, claims,


customers formerly wanted to lose weight to "look and feel better," but to- day they more typically need to lose weight to manage physical and health issues and a high-stress lifestyle. It is a tremendously sad situation. As a fitness club manager or owner,


you know that both regular physical activity and proper nutrition are nec- essary for the total body transforma- tion that so many clubs promise. And yet, most clubs don’t provide this win- ning combination. Providing nutrition advice and suggestions is not enough.


These people need accountability and someone to work with them to devel- op a lifestyle approach to their overall health and wellbeing. If your mission statement or core


values include “changing lives,” I be- lieve that providing a fitness pro- gram coupled with a proven nu- trition program is the only way to actually make this happen. Most fit- ness experts agree that nutrition is 80 percent of the weight loss solu- tion. Therefore, if you are not offer- ing a solid nutrition program you are


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