“After moving from running the business as a hobby to running it as a full-time business, revenue grew 320 percent the first year. The following year it grew by 30 percent, and we are predicting 20 percent growth in 2018.”


fitness events and give free lunch-and- learn presentations to local business- es to empower them to lead healthy lifestyles. Encompass has quickly become a


recognized name and business in the community and is known for trans- forming physical appearances, health, lifestyles and mindsets. Our mem- bers claim that they truly are health- ier and happier than ever thanks to Encompass, which has become a sec- ond home to them. They praise the relationships they have created at the club. Many of them joke that they are at a 2 when they arrive for a workout and at a 10 when they leave. Our sales strategy and our market-


ing is 100 percent about our clients and their goals. Our definition of suc- cess is directly related to the achieve- ment of their goals and being there to share in their successes, which also


means being there to support them in their struggles. Our core values are important to


us, and we work these into everything we do:


• knowledge is power • action is imperative • community is strength • a positive attitude is everything


Other ways we attract, motivate and


retain members include: sharing re- source books; presenting seminars; us- ing goal setting worksheets and post- ing them on our “Goal Settings” and “Goal Getters” wall, which provides accountability and celebrates success; hosting member mixers; and fostering a positive and optimistic atmosphere where negativity is not tolerated. FBC


Brady Johnson is CEO of Encompass Fitness


Quick BITS


Encompass Fitness Studio


Estevan, Saskatchewan www.encompassfitness.ca


Owner: Brady Johnson Opened: January 2016 Size: 5,200 sq. ft. Number of members: 200


Member demographics: young professionals and empty nesters


Number of staff: owner, 2 full- time, 2 part-time


Equipment: kettlebells, TRX, free weights and barbells, rowers, battlerope, tires and 12- foot rig with monkey bars


Membership fees: $100–$225/ month for group fitness, $300+ for semi-private and private training


Encompass staff members (L to R) Kim, Alex and Jessi with Brady Johnson


Programs: Functional Fitness, Stretch Class (using foam rollers and other mobility accessories) and S.W.A.T. (strength, weights, agility and toning). We call our classes S.W.A.T. because many people were intimidated by the name Bootcamp


March/April 2018 Fitness Business Canada 23


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