The players themselves are not forgotten amid this elegant and stylish collection. In addition to some elegant, yet practical activewear, La Martina has created a new collection of polo shirts which reflect three generations of polo players in the United States. Firstly think New York in the 1940s. Polo shirts feature micro-patterns in neutral colours and military detailing, symbolising the delicate balance between the rigour of the bygone century and the boldness of the decade to come. This first generation contemplates polo as a disciplined distraction as much as an antidote to 1940s wartime austerity. The brand then heads to Memphis, Tennessee, circa 1975, the birthplace of Elvis and rock ‘n’ roll. Here shirts take on a preppy style, conjuring an academic scenery of shimmering colours, as well as a vision of nostalgia of a bygone musical era. Red, navy blue and white feature in this palette, along with geometrical patterns and colour-block textiles.