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inform SOUTH WEST BUSINESS NEWS


GDPR: Why it’s time to opt for LinkedIn


By Greg Cooper, Owner, Front of Mind Coaching


For millions of business professionals, LinkedIn is the platform which hosts their network and helps them connect with new contacts. New data laws are about to make LinkedIn an even more critical tool for business to business communications. GDPR (General Data Protection


Regulation) and its sister regulation ePR (ePrivacy Regulation) are an attempt to update the 1998 data protection laws to cope with the changing data landscape. But how will the new laws impact


marketing activity? For practical purposes, businesses should think of them as a combined set of regulations – E-GDPR. In the new rules the default


position will be that all marketing to individuals by phone, text or


email must be opt-in. In addition, businesses will need to obtain specific consent for each separate marketing channel, and to be able to demonstrate that consent. If you have operated a double opt-in mailing system i.e. each person has to separately verify their consent by email before being added to a mailing list, you will have proof of consent. However, if you have been using


‘E-GDPR


applies to any business that has customers in the EU’


E-GDPR applies to any business that has customers in the EU, including the UK. LinkedIn is responsible


for making sure that its platform is compliant with the law. On the website, LinkedIn is the


a single opt-in system and you cannot provide proof of consent then you will need to ask afresh for permission to send them marketing communications, and specify what type.


data controller, not the members. So, if you are using LinkedIn within the user agreement, there is no issue for you with E-GDPR. If, however you step outside the LinkedIn environment e.g. by


copying data from the screen to your CRM, then you or your business becomes responsible for compliance with E-GDPR. The regulations aim to enshrine


good practice, which is a good thing. There is no doubt however that businesses will be involved in extra work to become and remain compliant.


For more information, vist the GDPR section under the Grow Tab on www.businesswest.co.uk


Businesses receive financial boost


Secure Trust Bank Commercial Finance has provided more than £20m to the South West’s SME community, underlining the appetite for alternative funding sources from businesses in the region. Since launching in November 2014, Secure Trust Bank’s business


lending arm has worked with 23 businesses in the South West, providing £22.25m of limits. This includes the £2m funding package provided to Stage Electrics,


one of Europe’s leading providers of stage lighting and sound equipment to theatres and the entertainment industry. The Bristol-based business, which has worked on the likes of The Great British Bake Off, Chitty Chitty Bang Bang and The Bodyguard, is using the funding to develop plans for new sites in Avonmouth and Patchway, as it looks to improve margins in the next three years. David Parsons, strategic development director at Secure Trust Bank


David Parsons


Commercial Finance, said: “Outside of London and the South East, the South West is one of the best performing economies in the UK, largely driven by the quality of the region’s SME community. A significant barrier to growth for many of these businesses is funding, but through the strength of our relationships with both management teams and the wider business advisory community, we have been able to provide flexible and tailored facilities that support SMEs as they look to reach their potential.”


6 insight JANUARY/FEBRUARY 2018


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