inspire
BUSINESS WEST – CONNECTING BUSINESSES INTERNATIONAL TRADE
Export markets are a major opportunity for firms of all sizes, and Business West provides a range of services to help you go global
Why Social Media Week is brilliant
By Charlie Bradley, Marketing Project Manager, Business West
I was very excited about social media week last year; as a budding Bristol based marketer, I had spent two years previously attending events in the city that would help me improve my digital marketing skills. Some events were pretty good; others provided me with less use than a supermarket shopping trolley. Social Media Week, however, was a whole
different ball game. The sheer volume of events on all sorts of different social media topics had me vigorously working out how I was going to fit everything in and how big a notepad I needed to take with me. The week-long event, hosted by Bristol Media and Ambitious PR, contained events from 7am until 9pm every week day which were a mixture of one-to-one sessions, seminars and workshops from a wide variety of industry experts on every platform you could think of. One such event that I remember nearly a year
later was the Small Business Social Media Summit, hosted by Enterprise Nation at the Everyman Theatre on Whiteladies Road. After trying virtual reality headsets in the foyer, I listened to Rob Law’s global social media journey for Trunki. As a client of our International Trade Services
here at Business West, it was brilliant to learn about one of the most successful businesses that the investors on Dragon’s Den had missed out on. It was inspirational to learn that the brand has grown all over the world with social media channels reaching parents and kids who love the product. Trunki is an inspiration to small business
owners; it goes to show that with the right support in all aspects of your business, it really is possible to take a brilliant idea and sell to the far corners of the earth. So if you want key information and updates
from the industry’s leading experts and some inspiration from Bristol’s most successful businesses, sign up to Social Media Week and find many events just for you.
Email:
charlotte.bradley@
businesswest.co.uk Tel: 01275 774853
14 insight JANUARY/FEBRUARY 2018
Engaging with the business community
Global conference Social Media Week has announced its return to Bristol from 26 February – 2 March 2018. One of 25 cities worldwide to host Social
Media Week, Bristol is the only city in the UK outside of London to get involved, and Business West is excited to be playing its part in the event. Social Media Week 2018’s aims
to showcase the region’s expertise and enable skills- sharing across industries. This directly aligns with Business West’s goal to help small businesses in the South West grow by realising their international potential. Business West’s commercial director, James Monk said: “In today’s digital world it is just as easy to sell to a customer in Bristol as it is to one in Berlin, and the opportunities for Bristol businesses are endless.” Social Media Week provides the perfect opportunity to bring together local businesses and experts from Business West, who are passionate about helping businesses grow by reaching new customers online. The 2018 edition of Social Media Week
networking, knowledge sharing and engage with the wider business community. Attendees can choose from events tailored
to businesses and professionals who want to further their understanding of emerging technology, mobile and social media and sessions dedicated to those who are already at the cutting edge of new trends.
‘Provides the perfect opportunity to bring together local businesses and experts’
The event programme will be announced the first week of January and tickets will go on sale soon after. If you would like to be alerted when the schedule goes live, please visit:
smwbristol.co.uk to register. Social Media Week Bristol is in
the process of launching its presence on the following channels.
Keep in touch via:
Facebook:
www.facebook.com/smwbristol/ Twitter:
twitter.com/smwbristol Website:
www.smwbristol.co.uk Hashtag: #smwbristol
Business West’s international programme is part-funded by the Euopean Regional Development Fund (ERDF)and the Department for International Trade (DIT).
Bristol will have a curated stream of inspirational events, talks and seminars. It promises to be as impressive as the inaugural Social Media Week Bristol held in November 2016, which included keynotes from high-tech big hitters such as Facebook, Buzzfeed, Twitter, Glassdoor and Yahoo, and even trended live on Twitter. Social Media Week Bristol provides a global collaborative and innovative platform to showcase South West talent as well as providing grass roots opportunities for
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