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28 CASE STUDY


MORE THAN 30,000 FT2 (EQUIVALENT TO OVER 10 TENNIS COURTS) OF DEDICATED COMMUNAL SPACE HAS BEEN INCORPORATED INTO THE DESIGN


that know when you have entered a building are ready to take residents to their apartment as soon as they’ve walked in. More than 30,000 ft2


(equivalent to over


10 tennis courts) of dedicated communal space has been incorporated into the design, including a residents’ lounge, health and wellness zone and a dining club with demonstration kitchen. Great connections are available to


commuters and travellers via the extension of Birmingham’s tram network and the pedestrianisation of the surrounding area.


MODA LIVING Moda hopes to “revolutionise the way people rent”, with the intention being to create “societies” within its developments. The company believes it can turn renting from tenure of last-resort into a genuine lifestyle choice. The developer’s future customers will


also be able to organise their daily lives through the bespoke ‘MyModa’ app, allowing them to control smart thermostats, report any problems by taking a picture, and even welcome guests through a virtual Skype-style door buzzer. After being the first UK housing


developer to partner with Uber, Moda is also in discussion with a number of other leading technology companies to help make its customers’ lives easier. Tony Brooks, managing director at


Moda, was “delighted” about the recent consent. “We’re confident high quality


WWW.HBDONLINE.CO.UK


rental housing will further boost the city’s fight for talent and investment as compa- nies realise the huge potential the midlands has to offer.” “Renters have been poorly served by


the housing market, and the aim of build to rent is to change that by providing everything people need, from workspace to wellbeing, with a mix of community, security and great service.” He continued: “People are time-poor,


but value experience, which is why we want to take the hassle out of city living through plug-and-play wi-fi, an integrated mobile app and a concierge who’s on-hand to collect Amazon parcels to avoid those dreaded red cards from the postman.” Dav Bansal, director at Glen Howells


Architects, gave his view on the building’s design: “Birmingham’s new addition to the skyline is an important western marker for the city. “The simple composition with its


elegant proportion creates a contemporary and confident design at a key intersection on Broad Street, helping to regenerate this important part of the city. “The Bronze metal veil over the


composed facade of the tower sits on a welcoming podium that embraces high- quality retail, managed workspace, a cycle hub and the main entrance for residents.” He concluded: “We are delighted to


be working with Moda on this exciting opportunity to raise the aspirations of quality housing on the city centre.”


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