// Julian Dunkerton
Real Life
Cheltenham based Julian Dunkerton is the founder of cult clothing brand Superdry. In 2014, he took over the award-winning
Dunkertons Cider, established in 1980 in Herefordshire by his father Ivor and step-mother Susie. Dunkertons, an organic company, uses only traditional cider apples and perry pears.
Emma Logan asked Julian Dunkerton about the future of his cider making business.
What is the heritage of the family involvement viz a vis the cider apples and cider itself. Dunkertons history reaches back to 1980 when my father Ivor and step-mother Susie Dunkerton made the decision to escape London and buy a small holding in Pembridge, Herefordshire. They realised with such a small amount of land, they needed to specialise and cider was the answer! At that time Herefordshire had two companies that dominated cider production in the county with very few traditional cider producers despite the vast amount of orchards. Ivor and Susie spotted an opportunity to make a unique cider whilst operating in a similar fashion to a vineyard and without using concentrates or chemicals. Dunkertons Cider has been making organic cider and perry now for over 35 years. Our drinks range includes both blended and single varieties that are made using traditional cider apples with names like Court Royal, Foxwhelp, Kingston Black, or perry pears called Judge Amphlett, Thorn, and, Moorcroft. We make our ciders in harmony with the environment and we have been awarded Soil Association certification for all our ciders and perry as well as for our orchards. Our ciders are made using pure pressed juice from the organic fruit harvested in our own orchards or from the organic orchards of local farms.
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