18 Pub 18 Feature News



PUB18, the only dedicated trade show for the UK pub industry, is returning to London’s Olympia on Tuesday 6th and Wednesday 7th February 2018. More than 200 innovative suppliers join a new line-up of inspirational industry experts and senior hospitality figures to offer a wealth of ideas for pub operators to enhance their businesses.

Building on the success of PUB17, which welcomed almost 4,000 visitors across two days, PUB18 is set to welcome back Cellar Trends, There’s a Beer for That, Fever Tree, and a host of new suppliers, including Dialma Brown, Star Pubs, Amoretti, Thirstee Business, Dr. Schäer and Cave Direct, alongside many more.

The educational Taste Table is back once again, exclusively sponsored by WSET for this year’s show, the WSET Taste Table will feature sessions on spirits, beer, food and wine. Complementing the ever-popular Beer


Writers Bar will be the new Wine and Spirit Lounge - celebrating international wines and spirits as well as consumption trends. The launch of the New Brew Area will also see a section solely dedicated to supporting upcoming breweries and cider producers.

Following demand for additional insight into the latest trends affecting day-to- day business, PUB18 has introduced a new element to this year’s show in the form of the PUB Trends Stage. With a variety of panel discussions and talks taking place across the two-day show, operators will be able to take away tangible advice that can be immediately implemented. Topics will include; changes in consumer behaviours, boosting sales of non-alcoholic drinks, and how best to capitalise on the heritage of pubs.

Featuring a bigger-than-ever seminar theatre, visitors have the opportunity to network with likeminded individuals and discover the latest insight and thinking through the carefully curated seminar


programme. Tom Kerridge, who opened the first-ever two Michelin star pub in 2005, will be headlining the show fresh from launching his latest pub venture, The Butcher’s Tap. Other industry heavyweights on board offering their experiences and expert advice include:

• Chris Hill, Managing Director of the multi-award winning New World Trading Company, telling his business story and take on successful pub retailing

• Kate Nicholls, Chief Executive of the ALMR, debating the current health of the sector and upcoming political challenges

• Jonathon Swoine, Managing Director of Fuller’s Inns, examining the importance of creating the right guest experience and the role of staff development in building lasting customer loyalty

• Brigid Simmonds, Chief Executive of the BBPA, exploring where operators need to focus their energies and why there needs to be a climate of positivity

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