By Heather Park
FUNDRAISING – Summer fair success
Prepare for your
It might still be months away, but the earlier you start planning your summer fair, the more successful it’s likely to be. We’ve put together a few pointers to give you a head start
T
see if they will cover the printing costs in exchange for coverage. Approach printers or businesses
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Give companies the chance to sponsor certain stalls or attractions
in exchange for displaying their logo on the stall. Identify businesses with natural links to that stall, for example a beauty salon might sponsor your face painting, or a local pub could support your beer tent. If you do have good links with a printer then negotiate getting vinyl banners printed, with costs covered by the sponsor. And invite sponsors to come along to your fair with their families.
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Match funding: Many companies offer to match the amount their employees raise
for charity. Find out which local employers offer match funding and send a list of these out to parents, also appealing to them to ask their HR department whether this is something
See page 25 for details of
companies that offer support to PTAs.
he potential for your summer fair tends to be limited only by the number of volunteers you can rally and how much time you can commit to planning. Establish your
organising team and agree a date now to get the ball rolling. From there, you can decide on themes, stalls, attractions and, crucially, beat all the other schools to the pots of local sponsorship on offer.
Sponsorship: five things to do now Securing company support early is crucial – all schools will be trying to obtain local sponsorship,
Estate agent boards: Get paid to promote your
on a maximum number of boards and a fee (e.g. 50 boards at £25 each). Secure a list of parents who are willing to have the boards up for around a month.
Programmes: Offer companies the chance to buy advertising space in your programme, or
the company could offer. Put these volunteers on
requests in early to be in with the best chance. Asking for donations from local day out attractions may be more successful than a product donation, because it costs the donor nothing to let two more people into the grounds.
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Stalls and attractions Stalls and attractions have two crucial functions: to stalls aimed at different ages and audiences will attract more people and ensure no-one arrives to fairgoers can often be amused with a bouncy castle and face painting, older ones require a bit more excitement, and adults need something to keep them entertained, too. Visit
pta.co.uk/fairs/ springsummer Boost interest by inviting external stallholders
i.e. table, gazebo, electricity, and what you will do in the event of poor weather. Avoid stalls that compete with PTA-run activities and agree a payment policy for parents who might want a stall. Commercial third parties need their own public liability insurance. Speak to your insurance provider about cover for non-commercial stallholders (parents). Invite pupils to run stalls to encourage enterprise skills, drawing up a rota to ensure everyone gets to enjoy the fair. obstacle courses, zorbing and go-karts. Before committing, consider how many children can take part per session, for how long, and how much leeway to allow to get one lot off and the next group on. This will help you determine a
pta.co.uk SPRING 2018 47
Companies often have a set quota of donations to give, so get your
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