eating in
by billy nordmeier and joel martens
Grubhub Touted as, “The nation’s leading online and
FOOD, WINE, BEER AND MORE… DELIVERED TO YOUR DOOR
I WANT IT DELIVERED! The options we have to fill our larders, top our dining tables and in turn stuff our faces, have
never been so varied as they are now. Food (and drink) is at this point incredibly accessible, from a myriad of services that deliver the raw ingredients for you to prepare yourself or those that bring your favorite restaurant’s dishes right to your front door.
The attraction? Convenience, pure and simple. The models may vary depending on the level of service chosen, some purely order only services,
whose function is to provide the platform for receiving and communicating the food orders, with the delivery process handled in house by the restaurant/food preparer. Others receive and then communicate the food order to food preparers/restaurants, then pick up your food and get it to your door. The model/cashflow idea being that by taking the orders on restaurant menus uploaded to a centralized app or website interface, exposure is heightened and thus they can charge a flat fee to restaurants for doing so, as well as one to the customer ordering. The advantages to customers is obvious, but for restaurants who have already tight margins, it might not be as clear. The claim is that by managing the delivery process through a centralized website/app and through their fleet of independent couriers also connected by an Uber-like mobile app, doing so on both the front and back end brings in additional orders and requests to participating eateries purely by a broader exposure to the market. Another model features services that are fully integrated: The service has developed their own
app through which consumers can order a range of prepared meals, they are then reheated in their own fleet of cars as they come in, or chilled in a refrigerated truck depending on the food ordered and delivered as quickly as possible, within a time window stipulated by the customer to their door, thus saving on kitchen prep time. For the most part, all of these services basically do the same thing, though what they deliver can
vary greatly. Some stick to food alone, others will bring pretty much anything to your door. How they charge depends on how they’re structured. Commissions charged to pick up locations can range anywhere from 15 to 30 percent and depending on structure, customers are also charged a fee for the convenience. Fees or charges to users vary and many focus heavily on building communities, creating engagement and rewarding loyalty. But basically, the idea is to provide a platform to order food and have it delivered…easily, quickly and as fresh as possible.
Here are a few examples:
mobile food ordering company Grubhub is dedicated to connecting hungry diners with local takeout restaurants.” The Grubhub portfolio of brands includes: Grubhub, Seamless, Eat24, AllMenus and MenuPages. Today the organization serves diners and corporate businesses from 75,000 local takeout restaurants in over 1,300 U.S. cities and London. Browse menus from your favorite local eateries, select what you want to eat and bam! It’s delivered to your door—the only effort is traversing from the couch to your front door! Grubhub is a leader amongst its peers and is a solid service to use. Best of all, they don’t charge you a fee!
grubhub.com
Doordash They pride themselves as being the best at
logistics and having one of the largest networks of delivery options around. Enjoy the most delicious restaurants in your area, right from the comfort of your home or office. You can browse by name, cuisine, or “staff picks,” personalized to your location. Service and delivery fees do apply with Doordash…Another potential downside is a more limited time frame for deliveries, running between 8 a.m. and 11 p.m. Though really, is it that much of an inconvenience? Maybe so, since other competing services offer 24-hour services. An added bonus, Doordash seem to focus on employee satisfaction and being a great place to
work.doordash.com
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RAGE monthly | NOVEMBER 2017
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