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Louise Cooper Placement Officer (Engineering), University of Sheffield Careers Service


Universities and FE providers


THE IMPORTANCE OF CASE STUDIES


The relationship between universities and students is changing. The arrival of the TEF will have immeasurable impact on the importance of the student voice and their opinions. The advances in technology mean there is a drive amongst students for more collaborative and engaging ways of communicating and feedback. Louise Cooper, Placement Officer (Engineering) at the University of Sheffield Careers Service, looks to explore how case studies can be a mechanism to receive honest and up to date feedback from students and a means to keep your business current and relevant.


Part One: The shift in power We’re at the start of a new term again and within career services the familiar pattern of student appointments and group presentations re-emerges. This year we have had the benchmark of TEF against which to assess our service. The impact we can have on TEF assessment criteria such as student outcomes, makes the contributions from careers services extremely valuable to universities. Not surprisingly our focus on student engagement will increase and the weight we give to students’ feedback will be a key focus moving forward.


28 TheStudentEmployer ise.org.uk


When the TEF results were announced this summer, the value of the student voice and their opinions became even more important. All three of TEF’s assessment criteria – teaching quality, learning environment and student outcomes – have elements which are related to a student opinion survey. If you weren’t listening to students before in HE, TEF is ensuring you need to sit up and listen now.


What we don’t know yet is how much worth future students will place on the TEF for an overview of which university they will choose. TEF may be the choice


of future student generations, but perhaps students will refer to a site such as Student Crowd, where students give honest reviews on what the university is really like. The generation of millennials investing in degrees in 2017 take other consumers’ opinions seriously. A recent study by Ipsos Millennials found that millennials spend 30% of their time consuming user generated content.


There has been a shift in power. Now the students, if they choose, can directly affect how the general public and future students view their university.


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