meaningful interactions with a wider audience in a personalised and authentic way via the use of specialist technology.
Online group and one-to-one chat technology has proved an invaluable tool for many employers; it’s a safe, branded environment in which to encourage peer-to-peer conversations. By letting your employees and D&I advocates take the reins, you can have genuine interactions which are shaped and moulded by your participants’ needs and you create an open dialogue which really allows you to share, listen, learn and, ultimately, appeal to a wider audience.
Chat topics can be as unique and individual as the audience you’re trying to attract; do you work with a Stonewall representative who could talk to prospective candidates about how you promote LGBTQ+ inclusion or do you have a female engineering apprentice who can share her experiences of
working in a typically male-dominated area? A conversation with someone who can truly relate to the people they’re speaking with is an exceptionally powerful way to get your message across without pushing a pure recruitment or corporate message.
The key is to provide an environment which makes your participants feel safe and free to be honest in their questioning. So, think about what information you’re asking for upfront and whether people should be free to log into your system anonymously. The right technology will also encourage participation; chat promises immediacy of communication – it’s so immediate that an AT&T Text Messaging survey found text messages have a 98% open rate and a 45% response rate, in comparison with email’s 6% response rate.
The other bonus when it comes to using online chat as part of your communications
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strategy is the wealth of information it generates that can be used to shape your business and make you more diverse and inclusive. When just 11 Russell Group universities receive more employer visits than all the other UK universities combined – and these 11 are all in the 20% of universities with the lowest percentage of state school students in the country – it’s safe to say the audience will not be diverse. If this is an attraction strategy you recognise, by introducing online chat events you’ll be hearing the thoughts, views and experiences of people you may never have reached before and, ultimately, making positive steps towards becoming a more diverse, and therefore profitable, company.
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