Cider Feature


Sheppy’s is premium cider crafted by one of the oldest and most distinguished cider making families in the world. Real cider - made using six generations of knowledge by the Master of Cider himself, David Sheppy. This spring, Sheppy’s will cement their premium positioning with a new look portfolio of world class ciders, including a cloudy addition.

Crafting the future

The business has spent the last six months building for the future with a new strategy that underlines the brand’s premium position. With the premium cider market basking in 24% growth - it was time to reinforce their high end credentials by rationalising and re-branding their core range in line with consumer demand. The result is a streamlined portfolio of seven premium ciders. They all come with a new identity - one which symbolises Sheppy’s rich 200-year heritage and reputation - and all are aimed at discerning drinkers who understand what constitutes a quality cider. They now bear David’s signature too, adding a rare, personal touch.

Master of cider

Sheppy’s is a true artisan brand. At the helm is David Sheppy - the current incumbent in the centuries-old Sheppy dynasty of cider makers. David is the Master of Cider - from apple to bottle, his hands are behind every drop of cider that bears the Sheppy’s name.

His instinct and knowledge are key to all his ciders - with each one crafted and overseen by him. Nothing leaves the family farm in Somerset without his signature on it - it’s his personal guarantee of quality and provenance.

real cider

The Sheppy’s collection of ciders has been streamlined making it easier for the discerning drinker - and the bar operator - to explore and choose which one is right for them. Crafted by one of the finest cider

24 JUNE 2017 The Classics

Original cloudy cider Traditional, light and fruity ABV 4.5%

200 - special edition cider Fine bodied and medium sweet ABV 5.0%

classic draught cider Light, crisp and refreshing ABV 5.5%

2016 Vintage reserve cider Full bodied and matured in oak ABV 7.4%

The Variants

Kingston Black cider Dry and crisp single variety ABV 6.5%

dabinett Apple cider Rich and smooth single variety ABV 6.5%

cider with raspberry

Traditional, light, fresh and fruity ABV 4.0%

makers in the world, each one represents what David believes to be best in class. It now includes the addition of Original Cloudy - as Sheppy’s respond to the demand for a cloudy variant in the range. That sits alongside Classic Draught, the multi award winning Vintage Reserve, 200 Special Edition, Dabinett Apple, Kingston Black and Cider with Raspberry. Available in 500ml bottles, keg and bag in box, Sheppy’s ciders are for supermarkets, retail and on-trade.

Knowledge is key

Sheppy’s is a family business founded in Somerset, in 1816. Two centuries later, David still champions the same methods to make his cider that were used generations ago - balanced with the very best of modern technology. Every drop is genuinely crafted using home grown apples and naturally occurring yeasts. There is no secret recipe. It’s simply about the experience and craftsmanship that has come from 200 years of knowledge and cider making, passed down through six generations of Masters of Cider.

Working with GillHarrisJames, a Cheltenham- based strategic business consultancy and design experts Hurricane Design, Sheppy’s now have a collection of ciders that reflect this, and much more.

David said: “With the trend for premium cider in growth, it fuelled the need for a brand refresh that reinforced our premium positioning - and a streamlining of our core range for added clarity. It was important that any new look remained true to the values that we are renowned for - history, passion and knowledge. When we say we craft real premium cider, we mean it - and we wanted to convey that too. The result is a portfolio of seven real ciders with a look that remains firmly rooted in our heritage, yet created for today’s increasingly knowledgeable and discerning cider drinker.”

Instagram: @sheppyscider Facebook: @sheppyscider Twitter: @sheppyscider

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