THE ASCA JOURNAL MAY 2017


10 VIRTUAL MARKETING How to create and maintain a social media site


DEPARTMENTS


6 MESSAGE FROM THE PRESIDENT 8 ASCA 2017


Considering a social media policy?


20 REGULATORY REVIEW OCR releases guidance on HIPAA and cloud computing


22 ADVOCACY SPOTLIGHT Attend the 2017 State Leaders’ Workshop at ASCA 2017


24 ASCA NEWS Get ready for ASCA 2017 on ASCA Connect


25 WEB CRAWL Win prizes at the ASCA Booth


14 ASCA 2017 PREVIEW


18 PROTECTING PATIENT INFORMATION Train staff to maintain data security and privacy


26 CYBER INSURANCE AND YOUR ASC Reduce your risk and the cost of protection


ASC Focus is published by the Ambulatory Surgery Center Association, 1012 Cameron Street, Alexandria, VA 22314, phone: 703.836.8808, fax: 703.549.0976, www.ascassociation.org. Reproduction in whole or in part without written permission from ASCA is prohibited.


Chief Executive Officer: Bill Prentice; Director of Communications: Kay Tucker; Editor: Sahely Mukerji; Staff Writers: Kara Newbury, Katy Hurtz and Rob Kurtz. Advertising inquiries should be addressed to Chris Schriever at 202.337.1897. Vol. 10, No. 5 | ISSN 1944-7280


FEATURES


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30