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[INDUSTRY NEWS] AWRF, formed


Empire Crane Company Promotes Katie Pharoah to Sales Manager


> Empire Crane Company announces the promotion of Katie Pharoah to Sales Manager. Her primary focus will continue to be within the sales department with the added responsibility of managing the sales team and strengthening customer relations. Katie has


worked at Empire Crane Company since 2007 when she started as a temporary receptionist after receiving her BA in Philosophy from Buffalo State University. She


quickly moved into the sales department where she has continued to increase her responsibilities. Katie said “My role in the company


has naturally evolved to where it is now. I’m honored to be named Sales Manager of this fantastic team.” With the recent increase in Empire Crane’s sales force the role of Sales Manager will play an integral part in motivating the team and increasing sales within the company. Empire Crane Co., LLC was founded by


brothers Paul & Luke Lonergan in January of 2002 Offering the full line of Terex Cranes since opening. We are New England’s only authorized Tadano Mantis dealer. Authorized dealer of Kobelco Crawler Cranes, Shuttlelift, Manitex Boom Trucks and Wolffkran Tower Cranes and Magni Telehandlers. Empire Crane has a full sales, parts &


service facility located in Central New York, with branches in Boston, Massachusetts & Metropolitan New York / New Jersey and offers over-the-road service to all locations. y


AWRF Appoints New President - Caldwell’s Doug Stitt


> The Caldwell Group, Inc. is pleased to announce that our president, Doug Stitt, has been appointed as the new president for Associated Wire Rope Fabricators (AWRF) for 2017.


in 1975, promotes interests common among companies manufacturing, fabricating, or distributing lifting, rigging and load securement devices made of chain, rope, and synthetic products. The association works to establish, acquire, preserve, and disseminate various technical information, and encourages the development of safety standards and programs, and product identification procedures. Assistance has been provided for establishing and maintaining adequate products liability insurance, as well as other insurance needs of the industry. Common problems and purposes of the industry, such as those involving production, distribution, service and safety are reviewed and advanced by lawful means on a regular basis. Caldwell was established in 1954 and


is now an employee owned company. This ownership translates into an unparalleled level of employee involvement and dedication to quality and service. As employee owners, we strive to provide you with the highest quality products and service allowing Caldwell to remain the single source solution for your engineered lifting equipment needs. The Caldwell Group is a long-standing


manufacturing member of AWRF and Doug’s appointment as president further strengthens our commitment to this great organization. Learn more about AWRF at awrf.org, and more about Caldwell at caldwellinc.com y


Cargo Lift Joins Growing Modulift Network as Distributor in Mexico


> Modulift has named below-the-hook equipment provider Cargo Lift its first distributor in Mexico, as its newest partner prepares to stock spreader beams up to 110t capacity. Cargo Lift is headquartered in Mexico


City but has additional, coastal sites in Cd del Carmen, from where it principally supplies oil and gas customers and, in between the two, another facility in Veracruz, which serves as a port for the arrival of European products. Cargo Lift is a specialist supplier of rigging


equipment, manufacturing a range of wire rope, synthetic, chain and other slings in


addition to tie downs. It is also a distributor for a number of major manufacturers, contributing to a comprehensive portfolio of lifting gear, including force measurement and radio- frequency identification (RFID) technology. Ricardo Barroso Couttolenc, commercial


director at Cargo Lift, said: “Our customers have welcomed the addition of Modulift equipment to our product range. We adhere to a philosophy that every piece of equipment we supply must have at least one advantage over a competing product, and in Modulift’s case we know its spreader beams offer a myriad of benefits over alternative solutions.” Barroso, who co-founded the business with


his father and CEO, explained that Modulift’s ability to support its product range with literature and technical information in Spanish (the first language of the majority of Cargo Lift’s customers) was a major appeal, having opened dialogue at the Associated Wire Rope Fabricators (AWRF) General Meeting & Product Information Exhibition in the U.S. around two years ago. Sarah Spivey, managing director at


Modulift, said: “We appreciated Cargo Lift’s recognition of our multilingual strategy. As I’ve said before, it would be a mistake to assume English is always the language of business.” She added: “We now have micro sites


in seven different languages—Portuguese, French, German, Italian, Dutch, Norwegian and Spanish—demonstrating our ongoing commitment to our global network of partners and customers.” Barroso anticipates that Modulift below-the-


hook equipment will be consumed by customers in Mexico City, Cd del Carmen, Veracruz and surrounding areas in addition to other regions of the country through its own dealer network. He concluded: “Demand for below-


the-hook equipment in Mexico is increasing every year and the timing of our appointment as a distributor is perfect as we look to meet that demand by combining a decade of our experience working in the marketplace with well-renowned, expertly engineered, robust equipment.” y


Associated Wire Rope & Rigging Announces New Catalog for Sea-Link Brand Lifting Products


> Associated Wire Rope & Rigging is pleased to announce the availability of their new catalog


WIRE ROPE EXCHANGE NOVEMBER–DECEMBER 2016 7


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