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4 - PRAIRIE POST - Friday, May 8, 2015

Best of Swift Current Customers are first for Regier Honda

Superior customer service has been a focus for the owners of Regier Honda for years and it shows. The family-run automobile business earned three accolades in the Prairie Post’sBest of Swift Current online contest this year. Regier Honda was voted Best New Car Dealer, Best Used Car Dealer and Best Oil Change Station. “When we heard that we won the Best of Swift Current in the categories that we competed in, we were honoured to be considered by our customers and community as the best in our industry,” says business manager Jason Regier. “Our view has always been to provide superior customer service and focus on a customer-centered sales approach. Every day we strive to put the customer first in our business and make sure that they are satisfied with their sales and after sales experience.

Regier Honda is in transition into the third generation of family ownership. Currently it is owned by brothers Wayne and Lionel Regier, but is being sold to their sons Jason (whose father is Wayne) and David (whose father is Lionel). With 14 full-time employees, the business has been a Chamber of Commerce member for many of its 35 years in operation. Wayne was heavily involved in Chamber business as secretary-treasurer 20 years ago and Jason has served as chair, a board member and treasurer of the Chamber.

Making customer service a number one priority has paid off over the years. Regier Honda officials often hear from customers about their satisfied

experiences including commenting how the Honda they purchased was less expensive than they thought it would be and they were impressed with the overall affordability of the product. “To win multiple categories in our industry shows that we focus on the full spectrum of automobile sales and service and put our customers first in everything we do,” points out David, who is in sales. “We see our customers’ appreciation and acknowledgment as motivation to continuously improve what we do and how we do it. We look to our customers and community for guidance on how to best serve their needs.” “We are extremely happy to win again

this year,” adds Jason. “What this win tells us is that we have to continue to work hard for our customers and have to ensure that we continue to earn our customers business, one service and sale at a time.” The Regiers ensure they and their staff treat customers with respect and courtesy, providing the best customer experience possible. They are also constantly adjusting aspects of the business to achieve this goal. “We know that as times

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Best Pharmacy 1st - Pharmasave

2nd - Shoppers Drug Mart 3rd - Pioneer Co-op

change we have to change with them and not rest on what we do well. Every day we have to continuously adapt to what our customers want and expect in a competitive auto industry,” says Jason. It is the customers who contribute to a

vibrant business community in the city. Jason says people in Swift Current and southwest Saskatchewan are some of the best people in the world and they feel privileged to serve them. This year, Regier Honda has increased staff in all aspects of the business. Staff hope people will choose to test drive some of the new products that will arrive such as the new HRV, and re-designed 2016 Pilot, 2016 Civic and Ridgeline.

Although there have been some concerns about the economy, the Regiers are optimistic about the future. “We are cautiously optimistic that our local economy and business climate will continue to grow and succeed and that our business community can thrive in the changing local and international business environment,” says David. “We also know that our business community will grow if our community continues to support local community businesses.”


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