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In the Stylised Forest installation, trees emit sounds when visitors get close to them. The factory tour feels more like a high-end art gallery


Every detail has been carefully crafted, right up to the custom musical score, which includes a new company anthem and a Korean pop song


The visitor centre and tour would tell


the story of the founding of the company by Suh’s father and highlight the qualities that make the company unique. Lachel says: “We really wanted it to be a walk through the core values – such as striving for improvement, being open to new ideas and contributing to society as a whole – to give guests an emotional sense of AmorePacific’s foundation and mission.” A unifying theme for the attraction soon


became clear – summed up as ‘Beauty is a gift that can transform our world’.


Inspirational scenes Story Garden opened in late 2013 and is located at AmorePacific’s Beauty Campus, the company’s largest integrated production and logistics centre that brings together skincare manufacturing lines, distribution warehouses, as well as


a botanic garden and art museum. The campus itself was established in Osan, South Korea, in May 2012. The attraction ended up being


organised around three central elements – story, special design and on-site experiences. Every detail has been carefully crafted, right up to a custom musical score, which includes a new company anthem and a Korean pop song. After guests take a tour of the garden


and nature-inspired art installations, representing the company’s roots in Asian beauty and nature’s wisdom, they proceed through 10 sequential ‘scenes’ that form the core of the Story Garden experience. The first sequence is designed to


BRC’s Christian Lachel, who worked on Story Garden, says the theme is: ‘Beauty is a gift that can transform our world’


create the sensation of being in a modern art gallery, with paintings projected on the wall. “As the story unfolds, the gallery transforms into a 200-degree,


©CYBERTREK 2015 spabusiness.com issue 2 2015 79


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