Fresh Freshanalysis
A marvellous offering Pyramid International is expanding its Marvel stationery line-up for 2014. Kayleigh Conway reports.
Pyramid International launched its initial Marvel offering two years ago. The range is going from strength to strength, and the company is now making plans to introduce further product to the collection. Nick Morley, director at Pyramid International, explained: “We’ve dabbled with stationery initially but have had phenomenal success with our core Marvel range over the last 18 months. We’re stocked by Sainsbury’s, Tesco, Asda and Ryman, and now the independents are picking it up too, so it’s a range that’s working well all-round. Due to the success we’ve had so far, we’ve decided to expand the range for 2014.” With the core range consisting of notebooks, stationery sets and pencil
cases, Pyramid will be adding new products including colouring pencils, felt tip pen and pencil sets, ring binders, memo cards and pads, and desk tidies. Each product features all of the Marvel heroes as a collection. Pyramid International will have samples ready for Spring Fair, with the retail launch due for Spring 2014. For more information, you can call 01162 843 645 or visit
www.pyramidinternational.com.
Magic Box 01420 593 593 |
www.esdeviumgames.com
There will be three new Zomlings products available in February 2014 at pocket money price points. There are 48 Zombie-themed characters to collect, all available in two colours, including 12 rare neon characters, six Ultra Rare Silver Zomlings and three Limited Edition Gold Zomlings.
A 50p blind bag will contain one
Hornby Hobbies 01843 233 525 |
www.hornby.com
Corgi has revealed ‘Charlie and the Chocolate Factory’ as the new addition to the Original Omnibus Collection of New Bus for London models. In partnership with Transport for London, Metroline and CBS Outdoor, this new route number 24 model will be available in two destination panel options: Pimlico and Parliament Square. The Limited Edition model, which will be released in March, comes with an individually numbered limited edition certifi cate.
Zomling plus a collector leafl et. A second blind bag priced at £1 will contain one Zomling and one Zomlings Tower. The Towers come in a variety of colours and can be stacked. For £2, kids can choose between four Zomlings houses, each containing two Zomlings. Marketing will include a
heavyweight TV advertising campaign and over 100,000 samples to children. Zomlings are available through Esdevium Games.
GB Eye 01142 767 454 |
www.gbeye.com
GB Eye recently launched a new range of card holders and continues to develop the range due to the demand for this pocket money product. With over 70 designs now in the range, titles include Adventure Time,
One Direction, Teenage Mutant Ninja Turtles, DC Comics, Marvel, Disney, Angry Birds, Smiley and more. Their wide variety of uses, from oyster cards and travel passes, to membership cards and debit cards, means they are good value for money with good margins for retailers. The packaging has been designed to fi t onto all GB Eye merchandise display equipment or standard euro-hooks. GB Eye also has a large selection of products including posters, badges,
temporary tattoos, stickers, 3D prints, art prints, ready-to-hang wall art and canvases across over 200 of the world’s biggest brands in music, fi lm, TV, football, entertainment, gaming and art.
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