This page contains a Flash digital edition of a book.

world licensing

Golden Bear becomes master toy partner for Sooty Show and CBeebies

Redan Alchemy has announced Golden Bear as its master toy partner for the Sooty Show. A brand new toy line for the UK and Eire covering plush and plastics will be launching in Autumn 2014. Golden Bear joins a raft of new signings that will see new ranges of apparel, jewellery and magazine publishing launched over the coming year. Meanwhile, BBC Worldwide UK has announced Golden Bear Toys as its master toy partner on the fi rst range of CBeebies toys to be launched in Autumn/Winter 2014. Further details of the toys will be announced soon.

JCB Kids and Amscan announce new partyware range

JCB Kids and Amscan have announced a multi-year deal to produce a complete range of My First JCB-branded partyware. The range will include cups, plates, napkins, party invites, balloons, decorations and party favours. The bright yellow and blue design, which leads with the Joey JCB character, is aimed at young infants and pre-schoolers, which is a rapidly expanding market within the partyware industry. The range will be available later this month in Tesco and then launched across all

retail outlets from Spring 2014. Amscan joins a growing list of over 30 partners in the children’s area for Europe’s largest construction brand. Other key licensed partners include HTI and Golden Bear in toys, Aykroyds TDP, Smith & Brooks, William Lamb and Igloo Books.

The toy trade’s number 1 resource for licensing news and opinion

K’Nex Brands confi rms Plants vs. Zombies building sets

The new range will launch in the UK in Autumn 2014, and will be showcased at January’s London Toy Fair.


Brands and PopCap Games (a division of Electronic Arts) have forged an agreement that will see the development of a range of construction sets combining the properties of the K’Nex building system with characters and themes from the video game. Fans of Plants vs. Zombies will be able to translate the fun from their digital screen to constructing Plants vs. Zombies neighbourhoods in their own homes. The Plants vs. Zombies sets from K’Nex, which will include popular

characters from the game such as Sunfl ower, Wall-nut, Peashooter, Zombie and Mummy Zombie, join the company’s line-up of licences including Angry Birds and Super Mario.

BLE announces new dates for 2014


Licensing Europe has announced that it is moving the dates of its 2014 show forward by one week, to be held from 7-9 October 2014. Event director Darren Brechin explained the move: “Our primary

motivation was to avoid a direct confl ict with Mipcom’s new dates for 2014, as many of BLE’s core customers participate in both shows and this move will facilitate that. We will also be working more closely with the Mipcom team in future to align our dates for the benefi t of all our exhibitors. In addition, we have received feedback from licensors and retailers that retail buying patterns are moving earlier, and that bringing BLE forward could be a welcome move. That is something that we will investigate more for future show dates.”

18 Licensingworld

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64