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Merry Christmas from The Team...


Tom Roberts (Papa Elf) Editor


tom@toyworldmag.co.uk 01442 840 305


Kayleigh Conway (Rudolf) Assistant Editor


kayleigh@toyworldmag.co.uk 01442 840 306


This month’s contributors David Ripley, Richard Gottlieb, Ali Mafi , Mark


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Regulars 05 From the publisher 06 News 12 Industry Moves 17 Marketing World 18 Licensing World 21 Talking Shop 23 Indie viewpoint 26 Viewpoint 35 Fresh 62 Allegedly


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John Baulch (Santa) Publisher


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Anita Baulch (Mrs Claus) Circulation Manager


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Mark Austin (Jaunty Elf)


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Graeme Thomas (Buddy the Elf)


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CONTENTS December 2013 volume 3 issue 4 30 Ty UK


20 Retailer in focus Jessica King tells Tom Roberts about the Toy


Shop’s return to Selfridges London as a permanent department.


28 Retail feature Tom Roberts spent a day working at Toy Barnhaus’


Crawley branch during the October/November half- term trading period.


29 Company in focus Ebury Partners Trade Finance offers a different


approach to supplier fi nance, specifi cally aimed at alleviating some of the main challenges which toy companies face. John Baulch reports.


30 Company in focus Ty UK’s products have graced the Hamleys Christmas


windows. Tom Roberts spoke to Mark Swallow to fi nd out more.


31 Retail interview Tom Roberts caught up with James Heese to fi nd out


how the company’s expansion of its Kids offering has progressed since its launch six months ago.


32 Company in focus Trends UK’s 2013 has seen big changes at the


company. John Baulch reports.


33 Range in focus Tom Roberts spoke to Richard North about the new TX


Juice range and the company’s plans for it.


34 Ten years on Peter Brown reminisces about the warehouse fi re that


destroyed the entire stock of the then fl edging Flair, while Simon Hedge looks at where the company is heading.


38 Spielwarenmesse 2014 preview In a little under two months time, the toy trade will


descend on Nuremberg for the 2014 Spielwarenmesse. Tom Roberts reports.


40 Brand in focus Toy World fi nds out about ambitious plans for Simba


Smoby’s Steffi Love fashion doll brand in 2014.


42 Company in focus John Baulch talks to Dragon-i’s Dave Cave about the


company’s four consecutive years of signifi cant growth and plans for 2014.


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