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Spielwarenmessepreview Simba Dickie Group

Hall 6 Stand B02-C02 The show season in 2014 will be exciting for the Simba Dickie Group and its UK subsidiary Simba Smoby Toys, which will be launching the brand new Matt Hatter Chronicles range and new Steffi Love campaign at London Toy Fair; one week ahead of the International Spielwarenmesse in Nuremberg. Matt Hatter Chronicles is set to be one of the biggest boys brands in 2014 following the global success of

the TV show and the Simba Dickie Group will be launching a range that includes Action Figures, Role Play, R/C, Vehicles, Collectibles, Playsets and Die-Cast that will be available from July next year. “This London Toy Fair launch is absolutely unprecedented for us,” said Simba Dickie Group head of marketing Stefan Lutz. “It’s a testament to the growing importance of the UK as a market for the Group and the incredible success of Simba Smoby UK.” Steffi Love has been an evergreen success in the UK for over 25 years thanks to a unique mix of great quality product, excellent value for the consumer and outstanding margin for the retailer. In 2014, Simba will be adding an unparalleled original marketing campaign to support Steffi . “On TV, online, at live events and even in the music charts, Steffi will be everywhere next year,” said Simba Smoby marketing and licensing manager Alex Kovacevic, “whilst still giving retailers a chance to build margin in a traditionally low margin category.” The Simba Dickie Group stands at Nuremberg will once again dominate Hall 6.

Lanka Kade Hall 3 Stand F05

01858 463 850 | Spring 2014 sees the launch of new animal designs extending across Lanka Kade’s product range and price points. The new designs include gorillas, leopards, lions, hippos, meerkats and monkeys, extending in particular the company’s range of jigsaws, building blocks, play buildings and pocket money toys. Lanka Kade has also hinted at news of animal babies featuring prominently in the coming months. Lanka Kade’s stylish new packaging for Spring 2014 will add

value to the presentation of its products, having been designed in consultation with trade customers. It is Lanka Kade’s aim to present a quality product in quality packaging, accompanied by producer stories and production images. All of Lanka Kade’s products are exclusively designed and

are handmade by artisans in Sri Lanka in compliance with fair trade principles.

The Puppet Company Hall H1 Stand F09

01462 446 040 | The Puppet Company is introducing the Snappers at Nuremberg, a range of eight bird glove puppets. Their designs take inspiration from Venetian masks, pop-art and the Circus. Each Snapper features a working beak with squeaker. The puppets are made from boldly patterned plush in a range of cosmic colours. Each features bright, expressive crystalline-style eyes on an embroidered background. New to the company’s Wilberry Wood range are the 3 in 1 Wooden Puppet Theatres. Inspired

by classic toy theatres, they are an update of The Puppet Company’s already popular Floor Standing Theatre redesigned to be multifunctional. They can be adapted to be used in three different ways: as a full-height freestanding theatre, a table-top theatre, or as a top-access marionette performance stage. They are available in either blue and white or red and yellow stripes.

48 Toyworld

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