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Clementoni joins with Mattel

Clementoni has agreed a deal with Mattel to become the exclusive manufacturer of Barbie, Monster High and Max Steel puzzles in the UK for 2014. A complete range for all the licences has been created and products have already had strong reaction from retailers. A spokesperson from Clementoni said: “This is a signifi cant step

forward for the company and our relationship with Mattel as a licensor. We are delighted to have the opportunity to bring these puzzles to the UK market and are really pleased with the reaction we have had so far from retail.”

All puzzles will be available to the UK market from January 2014. Tactic UK secures new licences

Tactic UK has secured the rights to produce Skylanders Swap Force, Bin Weevils, Beyblade Shogun Steel and Moomin licensed games and puzzles.

This is in addition to Tactic’s Angry Birds and Disney Planes ranges

already on offer. Tactic UK will debut a comprehensive licensed games offering at The London Toy Fair and Birmingham’s Spring Fair International. Jeremy Pateman, country director of Tactic UK, said: “We will be

showcasing a comprehensive range of board games, action games and puzzles. We are delighted to be working with these top licences and will shortly be announcing another key licensing partnership for 2014. Each licence will be supported by TV, scheduled for 2014 and 2015. Moomin also sees the launch of a new movie, which will open at cinema box offi ces in the Autumn of 2014.”

Mind Candy and Hue Animation team up

Schleich acquires DC Comics superheroes rights

Schleich GmbH has signed a deal covering the worldwide licensing rights for the exclusive manufacture and marketing of toy fi gurines based on DC Comics superheroes.

The licence agreement with Schleich is the fi rst global partnership of its kind concluded by Warner Bros. Consumer Products on behalf of DC Entertainment. The market launch of the fi rst series of Schleich superheroes is scheduled for January 2015, and the line-up will feature characters from the comics, such as Batman and Superman. The fi gures will be purchasable individually or in specially assembled sets. The acquisition of the superhero licences sees Schleich GmbH pushing ahead with the ongoing expansion of its worldwide licensing business. Dr Thomas van Kaldenkerken, CEO of Schleich GmbH, said: “We are always looking to acquire the licences for timeless brands with a strong global profi le. The chances are that all of us dreamed of being a superhero when we were young, and characters such as Superman and Batman enjoy an exceptional level of brand awareness around the world. That makes Warner Bros. Consumer Products an ideal partner for us.”

41 Entertainment expands footprint for Pac-Man

41e has granted various TV rights in major European markets to Disney for the Pac-Man and the Ghostly Adventures property. Disney Channel

and Disney XD have secured the free and pay TV rights for Germany, Austria and Switzerland for seasons one and two. Disney XD has secured the pay TV rights for the UK and Eire, Finland, Sweden, Denmark, Norway and Iceland for season one with an option for season two. Disney XD has acquired season two of the property in the USA.

On the eve of the fi rst Moshi Monsters movie hitting the big screen in cinemas across the country this Christmas, the new ‘make your own movie’ kit hopes to inspire movie makers and encourage kids to be more creative. Using Moshi Movies, children can exercise their creative skills and make their own Moshi Monsters personal movie. The all-in- one kit includes the Hue HD camera, easy-to-use stop motion animation software, features and backdrops. The software can also be purchased on its own. John Winwood, chairman and founder of Hue Animation, said: “We

are delighted to be embarking on a new partnership with Mind Candy. Stop-motion animation is a technique that is being used widely in schools right across the curriculum, so it’s fun but also educational. The process encourages children to work together, imagine story lines, write scripts, design stages and create characters.”

Licensingworld 19

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