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Asobi has announced the appointment of David Bottomley as commercial manager to support the company’s growth and plans for development. With over 20 years’ experience working in the toy industry, David brings with him a wealth of knowledge in this marketplace. David has previously worked as UK sales director at Hasbro, and he was also a founder partner in the Trends UK business.
Newsinbrief
DKL’s advent calendar competition will see 24 prizes given away throughout December; the prizes will become better each day with the best to be won on Christmas Eve.
The competition will be hosted on the DKL blog and all of DKL’s social media sites including Facebook, Twitter, and Pinterest incorporated over the 24 days.
A team of LeapFrog employees this week visited Granton Primary School in Streatham to help children develop their understanding of business and the toy industry.
The Hunger Games: Catching Fire is now top of the UK box offi ce after its fi rst weekend of release. The movie sequel took more than £12m in ticket sales and became Lionsgate’s biggest ever opening.
An offi cial Cluedo board for Edinburgh will feature characters voted for by the Edinburgh public – but a ‘Banker’ character, which was much touted during public polling, has proved too unpopular to feature in the murder mystery board game.
@toyworldmag newsanalysis:
The Christmas Countdown Ruth Clement, Full Steam Consulting’s marketing strategy director, takes a
look at the fi ndings of the Christmas Countdown 25:12 report so far. The report tracks shopper behaviour and attitudes as they change in the 10-week build up to Christmas, together with the ups and downs of toy brands as they battle to gain a foothold on kids’ wish lists. By the end of the 10-week tracker, 1,500 parents of children aged 4-10 years will
have told Full Steam Consulting, the company which runs the report, about the infl uences which have determined their toy and retail choices. Some key fi ndings so far include, 71% of parents have started Christmas shopping already, 50% of these parents have already bought the main present, leaving 50% still open to infl uence on the main gift, and a further 29% to infl uence across all present types. 78% of parents already know what their child wants for Christmas, and most expect to get or have already received a wish list. A third of parents say they were given a wish list for the fi rst time in mid October. By gender, the report has also revealed that half of the boy brands which were in the top 10 list in the fi rst week of the report’s tracking were not there in the second. Wish lists made by girls remained more constant than those from boys with only two new girl brand entrants into the top 10 in week two of the report. One in fi ve girls have asked for the same brand each week but none of the brands on the girls’ wish lists have held the same position from one week to the next; many are battling for share in the same category. The report’s fi ndings show that intentions are volatile, infl uenced as they are
by advertised retailer promotions, and are subject to so many other factors that nothing can be taken for granted at this stage in the season. Actual purchase and future purchase intentions have doubled or halved within the space of a week for many retailers. Even children themselves are having a more profound impact on the choice of store as the season progresses, which cannot be solely attributed to TV tagging.
news
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