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jobs as the low barriers to entry mean that people can start working in the sector with little experience and develop into higher skilled and management positions. This provides the Government with an opportunity to work with sector employers to help more people into work and to support its social mobility agenda.


In 2012 the hospitality and tourism sector played an important role in the success of events such as the Queen’s Diamond Jubilee and the London 2012 Olympic and Paralympic Games. Key to this was the professional and warm welcome visitors received from the thousands of volunteers who were trained to enhance the visitor experience. These successes contributed to improved perceptions of the UK and the strengthening of the UK’s position as a top-ten global brand. This has highlighted the UK’s need for a skilled, professional workforce in the future to meet increasingly high visitor expectations. According to Visit Britain tourism contributes £115bn to the UK economy representing 8.9% of the country’s GDP each year. A significant proportion of that comes from overseas visitors and is a valuable source of foreign exchange.


The majority, namely 82%, of the workforce is based in England, with 10% in Scotland, 5% in Wales and 3% in Northern Ireland. Longer term employment projections suggest that by 2020 the sector’s workforce will have grown by 6%, which is higher than the projected increase for the economy as a whole. This includes the replacement demand which estimates that an additional 660,200 people will need to be recruited by 2020.


It is estimated that 211,910 people are working towards hospitality, leisure, travel and tourism qualifications in further or higher education across the United Kingdom. The majority of learners are studying either full-time or are on work based learning programmes such as Apprenticeships with training providers.


Hospitality and catering education and training is an intrinsic part of the UK hospitality industry and vital to its future growth and success. It is frustrating for educational establishments that year-on- year funding cuts continue to undermine their ability to compete and provide the excellent training content and quality they have worked hard to establish. Budget cuts can be particularly detrimental to subjects such as hospitality, which have high initiation and on-going running costs. At the same time, and as highlighted above, it has been acknowledged by government that the hospitality industry is one of the few growth sectors likely to offer employment opportunities and positively contribute to the UK economy.


The 2009 Report ‘Ambition 2020: World Class Skills and Jobs for the UK’ places emphasis on the fact that the UK’s prosperity depends on the jobs we are able to create; and having the skilled workforce we need to do them – and to do them well. The report states that our colleges, universities and training providers need to be of excellent quality. They are essential to ensuring that employers get the skills they need for enhanced productivity and competitiveness, and that individuals have the opportunity to fully exploit their talent and potential. This requires building a high performing, agile, relevant and responsive employment and skills system – demand led systems that meet today’s needs whilst anticipating, and adapting quickly and effectively to, the challenges and opportunities of tomorrow.


The Trustees consider that in fulfilling the main aim of the Trust, namely t de lo et o d aio


ve pmn f euct n, ta ing ad q lifct n rin n ua iaio s wit hin t he hop a y in


he ava e e sit lit


d ncmnt ad dusry


n t ,they


are investing in both the present and future skills needs of the industry. In working with interested bodies and partners the Trustees are striving to make a tangible difference and impact on the continuing development of an industry that, as highlighted earlier, is both a major employer and contributor to the UK economy.


Other developments to report for the year under review were: - S


AO D V Y E UCAI TONA R T MA L T US B


Management and Leadership have been identified as important future skills needs for the hospitality industry. Managers require a range of skills, including generic management skills, social media and


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