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oung Bristol is a charity that works to raise the aspirations of young people and help them

reach their potential by improving their confidence and employability, using a wide range of positive activities, sports and volunteering. The Sported Foundation has

supported Young Bristol in its Instructor Training Scheme (ITS) for disadvantaged young people aged 16–23 years. This scheme engages young people in positive activities and gives them the chance to become qualified outdoor activity instructors. Training sessions focus on a range

of outdoor activities including canoeing, mountain biking, climbing, orienteering and caving. The initial focus is giving participants the necessary confidence, knowledge and skills; as and when they’re ready, Young Bristol arranges for them to undertake nationally recognised qualifications so they can go on to work in this sector. Skills are put into practice with a day trip once a month out of Bristol,

Using sport to tackle social problems could save millions of pounds a year For Parr, joining Sported represented

several thousand sports clubs out there, many of them very small, which were struggling to survive,” explains Mills. “The people who run them are local heroes, but nationally there has been very little exposure for these clubs. Individually they’re scrabbling around for funding and resources, and there was no overarching organisation to help them. “Jo said she thought there was an

opportunity to set up an umbrella organisation to represent these clubs and help them grow. If we could do that, she said, it would really deliver on our promise of inspiring a generation.” The next year was spent trying to find

these clubs and work out what they needed.

“They needed information, because they’re pretty much on their own,” says Mills. “Also, people to help them with their business plans, and they wanted to raise money.” Sported – which is

The ITS builds confidence among disadvantaged youths

culminating in a quarterly five-day residential stay in one of the UK national parks. ITS participants are also encouraged to volunteer with Young Bristol’s existing programme, helping them gain experience in delivering outdoor sessions. In addition to funding, the

Sported Foundation also provided Young Bristol with a volunteer mentor who helped the charity develop detailed budget plans for the ITS, as well as putting measures in place to monitor outcomes and produce evidence to help secure additional investment in the future.

“Sported is the inverse

of elite sport. It’s about every single person. That’s very exciting”

free to join – now has 2,500 member clubs, which must meet the criteria of using sport for some sort of social purpose. It also has around 250 active, trained volunteer mentors who help the clubs with anything from business plans to negotiating lower rents for premises. If the clubs need funding for significant

projects, Sported will help them raise money and will also put its own funding in. So far, it has awarded grants of more than £2.4m and has helped its members find a further £4m from other sources.

PARR FOR THE COURSE Jo Stocks has led Sported for the past five years in her role as director, but this year it was decided that the organisation needed a chief executive. Adam Parr joined as CEO in April, with Stocks continuing as the Foundation’s director.

74 Read Health Club Management online at

hold you accountable – it’s amazing what progress you can make. “In 2010, when we stopped refuelling

the cars in pit stops, it took 3.9 seconds to do a pit stop and change the wheels on a car. This year it takes 2.2 seconds. That shows what you can do if you measure something, you’re held to account for it and you have to deliver. “If we can do the equivalent at Sported,

we’ll have an enormous impact. It’s so important that we make ambitious goals, measure the results we achieve and hold ourselves accountable, publicly, for what we set out to do.” In line with this thinking, the

Sportworks app was launched in May 2013 – a shared measurement tool that allows sport for development organisations to measure the impact and

November/December 2013 © Cybertrek 2013

a huge change from the glamorous, highly competitive and at times fraught world of Formula 1, where he spent five years as CEO and then chair of the Williams team. “Sported is the inverse of elite sport,” says Parr. “It’s about every single person. In fact, we specifically work with people who don’t get many opportunities, so that’s very exciting.” So did he take any lessons from

his time with Williams? “There’s one overwhelming lesson from Formula 1,” he says. “If you measure stuff and you hold yourself accountable – or, in the case of Formula 1, 90 million people

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