ADVERTISEMENT PROMOTION BOOSTING EFFICIENCY IN
LIFESTYLE REFERRAL Life Fitness and Refer-all are helping leisure providers collect and act on vital data
referral, weight management, smoking cessation and health trainer services to provide robust and quality evidence. Providing a service for a public health commissioner can bring many rewards such as contributing to social objectives, increased revenue from memberships following an intervention, and a unique partnership that sees leisure and health working closely together. To fund services, commissioners are looking for distinct key performance indicators that drive service standards and contribute to an ever-growing evidence base.
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What does this mean for providers? There is a requirement for providers to focus on the job and not just within the job. A more strategic view is often needed with data and evidence being key, and this often causes a level of work that can take people away from doing the job they enjoy – working with people directly. But there is a need to balance the behind-the-scenes work with the front facing work of excellent customer service. Over the past 10 years this has often been an issue for providers and commissioners alike. There have been examples of funding being withdrawn from a service often due to a lack of evidence; it is not surprising that providers treat these contracts with a level of caution. Together, Life Fitness and Refer-all
can effectively manage exercise referral programmes and deliver extensive, detailed reporting for all health partners involved. This was achieved through Refer-all having access to the Life Fitness API (Application Programming Interface), called LFopen™. This allows developers to have access to the product platform
n the current public health environment there is a drive and a need for providers of lifestyle programmes such as exercise
The programme allows both referrers and clubs to view data
which enables third-parties, including fi tness facilities, to create unique, new applications that work directly with Life Fitness equipment.
Building the evidence base In a busy exercise referral scheme managed by Zest People on behalf of Brighton and Hove City Council, technology is being used to streamline administration, allowing them to focus on customer service and data collection. With a combination of online referrals
coupled with dynamic guidance and inclusion criteria - all enabled through Refer-all, an online management system - Zest People have removed numerous steps that contributed to waiting times and poor data quality. This means leisure providers are able to view referral data, make and act upon appointments and collect key measurements, all helping to build the evidence base. Rachel Stokes, director for Zest
People, commented: “Since we have introduced Refer-all to our service we’ve been able to increase capacity by over 20% with far less overhead. This means that we are able to drive more people to activity options, which in turn increases revenue for our leisure
providers. Our inappropriate referral rate is no longer an issue thanks to the online inclusion criteria. When I mention to providers that we receive on average 1,400 referrals per year and the scheme is managed on less than a 0.6 FTE, most people are amazed.”
Collecting activity data In a fully integrated partnership with Life Fitness, the Refer-all system is able to pull data from LFconnect™ through the technologically advanced Discover™ Tablet Consoles – LFconnect is a cloud-based solution that allows facility owners and managers to customise available content to exercisers and enables free asset management. Users working out on a piece of Life
Fitness CV or strength equipment on the Refer-all programme will have their workout results sent and matched to the patient record within Refer-all. This data can then be viewed by all staff involved in the service including the initial referrer, all through one secure online system. Also, the free LFconnect mobile app on Apple iOS platform or Android allows people to gather their own data via GPS or manual entry, contributing to the overall activity record.
FOR FURTHER INFORMATION ON LIFE FITNESS OR REFER-ALL PLEASE CONTACT US ON : TEL +44 (0)1353 666017 EMAIL
LIFE@LIFEFITNESS.COM WEB
WWW.LIFEFITNESS.CO.UK
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