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SHOW HIGHLIGHTS


There were lively demos and fitness classes in the swim zone


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STA Swim Zone The programme in the Swim Zone demonstrated all aspects of pool use, from swimming lessons to fitness classes and fun-packed activities such as Aqua Zumba, Aqua Yoga, Aqua Running and Aqua Sensory from Little Splashers, a new style of baby swimming classes. The exclusive STA programme


also included snorkelling and sea scooters, as well as vital health and safety information and updates including pool water testing, and a live demo of 3m bio trace real- time microbiological testing.


LIW Live Returning for a second year, this popular feature showcased a live stage with demonstrations and personal appearances from sporting legends including tennis star Andre Agassi, boxer Ricky Hatton and England rugby player James Haskell. Live demonstrations included


Tabata, London Jumping Fitness, UniKurve, Power Hoop, Lauretta Johnnie’s Boot Camp, Fuller Figured Fitness and Fit2Fite’s Fighting Moves to Funky Grooves.


Power Hour LIW 2013 challenged fitness professionals to compete with one another across the three days with the launch of a brand new show feature: Power Hour. Participants were ranked


against one another in unique 15-minute challenges taking place


on exhibitor stands across the Health & Fitness section, with performance data measured by Power Hour partner MYZONE and a leader board to keep track of the front-runners. “Visitors to LIW have always


been encouraged to discover the equipment by having a go, and this Power Hour challenge is a natural progression from that,” says LIW event director James Samuel.


Innovation Trail Exhibitors that had products new to the market were given the opportunity to feature in the Innovation Trail. More than 100 exhibitors submitted products and were signposted with the Innovation Trail logo and highlighted on the floor plan, so visitors could easily find them.


REPs National Convention LIW also hosted the REPs National Convention, a paid- for programme for all fi tness professionals wanting to stay on- trend and gain vital CPD points. The 2013 programme included


30 practical workshops, plus top keynote sessions and educational content. Keynotes included ‘Weight loss – what works, what doesn’t, and why?’ with Dr Ian Campbell, obesity expert as seen on TV shows like The Biggest Loser, and ‘The biggest market for the fi tness industry over the next 20 years – the independent older adult’, with Keith Smith, master trainer at Life Fitness.


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INSPIRING YOUR SPACE November/December 2013 © Cybertrek 2013


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