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Australia: New national outdoor training guidelines

Fitness Australia has launched new outdoor training guidelines, in a bid to help registered exercise professionals and businesses to manage risks, comply with local government regulations, and maintain professional and ethical practice. Outdoor fitness services represent one

of the most significant growth areas in the Australian fitness industry, and as the range of outdoor activities on offer continues to expand rapidly, Fitness Australia felt it necessary to launch these new guidelines to provide best practice standards and risk management for the outdoor setting. Guidance is offered in fields such as

risk management through pre-exercise screening; setting and space requirements; equipment selection and consideration for weather conditions; enhancing effectiveness through planning and delivery; and professional and ethical practice including noise level, lighting, disturbances, business signage and sustainability considerations.

Nicole Winhoffer, Madonna’s PT, runs a class in Berlin

Plus Fitness continues expansion in Australia

Australian 24/7 fitness franchise Plus Fitness is continuing its expansion with new club openings in New South Wales and Western Australia. The company directors had originally

planned to operate traditional ‘big box’ health clubs in Sydney, but recognised that consumer demands were changing, with people wanting more flexible, cost- effective memberships. As a result, the model was changed to 24-hour gyms, with the clubs’ footprint also reduced to allow for lower operating costs and, in turn, lower membership fees and no contract terms. Plus Fitness already has over 100 sites

and, with its new expansion strategy launched in October, is aiming for 150 by the middle of next year.

South African launch for Les Mills programming

Group exercise specialist Les Mills International has entered South Africa in a deal with Planet Fitness, which launched the programming at 15 of its clubs in October. Rory Sweetlove, MD of Planet Fitness,

says: “South Africa has been waiting a long time for this type of world-class group fitness experience. We’re very excited to be the first health club operation in Africa to bring this offering to our members.”


Following its recent opening of two new clubs in Rome, Italy (see HCM Oct 13, p16), international premium chain Hard Candy Fitness –a partnership between Madonna and NeV – has announced two further locations: in Berlin, Germany, and Toronto, Canada.

NEWS Hard Candy continues roll-out The Berlin club was officially opened by

Madonna on 17 October and is expected to be the first of several Hard Candy locations in the city, developed in partnership with fitness entrepreneurs Dr Jürgen Jopp and Ralf Jopp. Alongside the gym, the 2,500sq m club offers

dedicated spaces for PT, group cycling, yoga and pilates. There’s also a large group fitness studio with floor-to-ceiling windows. Other facilities include a 25m pool, steamroom, sauna, café and three large terraces providing plenty of space to exercise and relax outdoors. Meanwhile, the 3,900sq m Toronto club

– located in the heart of downtown – is scheduled to open this autumn. The full-scale club will offer the brand’s signature modern style and high-end amenities, including extensive cardio, functional strength and personal training spaces, as well as separate studios for everything from cycling and pilates to yoga and cardio-dance. Hard Candy Fitness’ signature Addicted to Sweat workouts will also be offered, along with a complete selection of traditional group fitness programmes.

Vivafit signs master franchise for Oman

Women’s fitness franchise Vivafit has signed an agreement for Oman with local business the Alkhonji Group. The group’s main focus is in real estate, but it also operates in many other areas, including women’s clothing stores. Construction of the first two clubs in Muscat

has already begun, with the opening scheduled for January, with five units planned within the first year and, in five years, 12 clubs in Muscat and two in the rest of the country. The clubs will be full-sized units including two studios, but will adopt the new Vivafit model where the machine-based circuit is simply one of the classes on the timetable.

Millennium Resort wellness club for Oman Vivafit will work with Oman’s Alkhonji Group

Millennium Resort Mussanah in Oman has expanded its offerings by opening its new Beach Club – a multi-purpose facility that will offer health-conscious guests and visitors the chance to have treatments from around the world. The Zayna Spa at the Beach Club features

a hammam, steamroom, spa pool, relaxation lounge and sauna. The spa provides separate facilities for

ladies, with a discreet entrance and dedicated rooms for complete privacy. Treatments focus on renewal of mind, body and spirit, and use local holistic remedies and organic ingredients to relieve anxiety, stress and

Read Health Club Management online at

embedded tensions through the latest modern and traditional techniques. The Beach Club has also been fitted with

a gym using Technogym equipment, as well as a kids’ club, restaurant and shisha lounge. “The introduction of our new spa and

health and fitness club will help elevate the senses and enhance people’s overall physical and mental health,” says Millennium Resort Mussanah’s recreation manager Joe Geeganage. “We will continue to bring the best products and services, fused with Omani hospitality, to ensure our guests and visitors leave us with a sense of fulfilment and rejuvenation.”

November/December 2013 © Cybertrek 2013

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