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UPDATE


NICE releases health guidance to combat obesity


The National Institute for Health and Care Excellence (NICE) has released guidance for helping overweight and obese people to achieve and maintain a healthier weight. NICE found that, with the increasing risk


of serious conditions attached to obesity – such as type 2 diabetes and heart disease – the long-term costs to the NHS are now an estimated £5.1bn a year. NICE has called for providers to emphasise


to adults the importance of physical activity in weight loss, with programmes that focus on long-term lifestyle change rather than temporary weight loss. David Stalker, CEO of ukactive, says:


“This is a great move by NICE to advocate for the advancement of programmes such as Let’s Get Moving and to take seriously exercise and physical activity as a means of reducing serious disease. “Being able to provide our local


authorities and GPs with information on services to reduce physical inactivity in their local area is absolutely fundamental.” Details: http://lei.sr?a=Q2q7r


Online lead generation service payasUgym.com has teamed up with HSBC to encourage more young people to start using fitness facilities and become more active. The partnership will see


the service – which provides a number of flexible health club deals and other offers for fitness pursuits across the UK – being offered to 1.35 million HSBC account holders between the ages of 18 and 25 years. The aim is to give HSBC


young account holders better access to the 1,500 centres that participate in the payasUgym programme. payasUgym allows users to manage their


The campaign will give young HSBC customers better access to gyms


own account online, where they can top it up with credit and then use the funds to buy vouchers for gym use at participating venues. HSBC has allocated £1m to launch its


campaign to young adults and has also partnered with Sony and a major mobile phone network to complement the scheme. “Our goal is to help increase participation levels in health and fitness in the UK,” says


Ed Luck, marketing director of payasUgym. “By targeting the young adult population of the UK alongside HSBC, we hope to encourage a new generation of gym goers to start using the clubs listed at payasUgym.com.” The partnership with HSBC will add


to payasUgym’s list of national marketing partnerships, with the business previously securing deals with Tesco Clubcard and O2. The HSBC campaign launched in October. Details: http://lei.sr?a=c9t0X


Walking ‘could save thousands of lives’ The network will target people living in the city


Online network tackles urban health issues


A online network has been launched to help people and families cope with the negative effects of living or working in a city. The City Health Network has been


designed to make different urban communities feel happier and healthier. Entrepreneur Chris Davis decided the differences between rural and urban living needed to be acknowledged head-on and thus created the network. “I was at a meeting in London in which


the conversation moved on to how social networking could be used to help improve the health of a London community. This got me thinking about the general health issues that arise from living in the city,” says Davis. Details: http://lei.sr?a=G7P4b


12


Walking regularly could help to prevent the deaths of tens of thousands of people every year, according to a new report. The ‘Walking Works’ report


by the Ramblers Association and Macmillan Cancer Support says walking could transform people’s health, saving an estimated 37,000 lives a year. It says that, if everyone in England did the recommended 150 minutes of moderate physical exercise every week, it would prevent 6,700 cases of breast cancer, stop 4,700 people getting colorectal cancer and lead to nearly 300,000 fewer cases of type 2 diabetes a year. These figures echo the findings of a recent


study by the British Medical Journal, which found that exercise could be as beneficial as pills for some conditions including heart disease (see p11). Another recent study found walking an hour a day could significantly cut the risk of breast cancer.


Read Health Club Management online at healthclubmanagement.co.uk/digital


UK NEWS payasUgym teams up with HSBC


The report suggests that regular walking could save 37,000 lives a year “We’re facing a serious crisis of inactivity,


but there is a simple solution,” says Benedict Southworth, chief executive officer of the Ramblers Association. “We need to see greater investment in initiatives which promote walking as the most accessible and affordable way for people to get active.” Details: http://lei.sr?a=w9H1s


November/December 2013 © Cybertrek 2013


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