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Counties Code Red & Code Red Weather Warnings Users:


1. 2.


3. 4. 5. 6. 7. 8. 9.


10. 11.


12.


Cleburne County (Latest Customer) Saline County


Faulkner County Lonoke County Miller County


Washington County Franklin County Johnson County Ouachita County Van Buren County


Izard County (CRWW only) Pike County


CodeRED to keep citizens safe


be configured to reach people on cell phones is very important in this day and age where people are increasingly buying those phones and keeping them close at all times.


“CodeRED is the best means of communications,” he said. However, Fite said the biggest flaw is that people have to take the step of signing up for the system. Tat is typically done on the Internet, and Fite said getting people to sign up for weather warn- ings has proven difficult. Tere are currently about 40,000 Saline County residents who have registered for weather warnings. Te 2010 U.S. Census puts the popula- tion of Saline County at 107,118 people, meaning that around 63 percent of citizens there are not en- rolled in the system. While all citizens of the county should get other alerts such as boil bans through databases that Emer- gency Communications Network maintains for its customers, the fact that 63 percent of Saline County residents are not enrolled for weath- er warnings means the county is far from a time when the system could replace conventional tornado sirens. Jill Mason, Arkansas account rep-


today. Of all the things we have done — sirens, weather radios — I believe this is the best thing.


“T


resentative for CodeRED, said code red customers typically place a link on their Internet sites allowing people to sign up for the service and choos- ing how they want to be notified. Also, there is an application available for Apple iOS and Android us- ers – just search for CodeRED in the Apple Apps store for iOS or the Google Play store for Android. Te CodeRED app will keep people notified, but those who want to receive storm warnings through it will have to pay $4.99 to unlock that feature after a 30-day trial. Of course, people who enroll in the service can receive text mes- sages and cell calls for free. Mason acknowledged that getting people to affirmatively sign up for weather warnings has been a problem, pointing out that custom-


COUNTY LINES, SPRING 2013 Saline County Judge Lanny Fite ”


ers have addressed that issue in various ways. Sheila Maxwell, director the Faulkner County Office of Emergen-


cy Management, said her office has spent a lot of time doing public outreach to let people know about CodeRED. “It’s just getting out there and getting them to understand why the system is important,” she said, adding that one of the most effective ways to reach the public is to send notes home with school children. “Parents will always read a note their kids take home from school,”


Maxwell said.


he technology 10 years ago wasn’t what it is


While getting people to register has been challenging, Maxwell said she has been impressed with the way CodeRED has set up an accurate da- tabase of people in Faulkner County. Tose residents, of course, are auto- matically enrolled in the part of the CodeRED service that doesn’t issue weather warnings, but does notify of emergencies such as missing children and burn bans. Maxwell said CodeRED started


with Faulkner County’s 911 data- base and checked it against a public database from Experian – the com- pany that maintains credit reports on people. Tose addresses and phone numbers were checked for accuracy and duplicates were removed. Mason said her company continu- ally monitors and updates its data-


bases – it’s important to know when people come to an area, leave it or change residences. Maxwell said CodeRED has been very good about maintaining ac- curate databases and has also excelled in the area of customer service. She said Faulkner County pays $46,000 a year for CodeRED and gets a lot of bang for the buck. CodeRED taught emergency manage-


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