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HEALTH & FITNESS DLL to launch Orangetheory


David Lloyd Leisure (DLL) will introduce the Orangetheory Fitness group training con- cept at its high street David Lloyd Studio sites in the UK. DLL has signed an exclusive deal with the US-based com- pany behind Orangetheory, which will see DLL roll out the interval group training concept later this year. Te first club to host the classes will be the David Lloyd Studio in Islington, London – due to open in August. Orangetheory Fitness has


Te Orangetheory training classes will first roll out at DLL Studio sites


expanded its portfolio rapidly on a franchise model in the US and recently opened its 100th site. The workout concept is based on a 60-minute session comprising intervals of cardiovascular and strength training and can accommodate up to 24 adults at a time. Te programme features three components


– treadmills, rowing machines and weight training blocks – with sessions set to upbeat music. It also uses heart rate monitors to track performance as part of efforts to optimise car- dio and resistance training. DLL launched David Lloyd Studio in September 2012. Details: http://lei.sr?a=N6X5m


Pure Gym to spend £50m on expansion


UK-based low-cost fitness operator Pure Gym has announced an investment of £50m in new sites follow- ing its takeover by US-based private equity firm CCMP Capital Advisors. The acquisition was


completed last week, in partnership with existing management. Financial terms of the transaction were not disclosed, but a spokesperson for CCMP said the deal will support and aid Pure Gym’s aggressive expansion drive across the UK. Pure Gym currently has 45 locations in the


Pure Gym is planning an aggressive expansion drive across the UK Tomas Walker, MD at CCMP’s London


UK, and CCMP will now support a roll-out strategy which will include the opening of an additional 40 new gyms over the next 12 months, including 15 new sites in London.


affiliate, says: “We’re delighted to be partner- ing with management to accelerate the growth of Pure Gym, an outstanding business with tremendous customer appeal.


£2.85m Sleaford Leisure Centre revamp ‘on schedule’


Te multi-milion pound refurbishment of Sleaford Leisure Centre in Lincolnshire is going well and is ‘on schedule’, according to the team undertaking the work. The £2.85m (US$4.3m, €3.3m) refur- bishment, which saw the Leisure Centre


© CYBERTREK 2013


temporarily close down in October 2012, will see a larger gym facility, splash pool and new changing rooms built among the plans. Contractors RG Carter of Lincoln is carrying


out the work and when complete, the centre will be managed by Leisure Connection.


Twitter: @leisureopps Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 9 www.matrixfitness.co.uk


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