This page contains a Flash digital edition of a book.
TOURISM VB Campaign brings in £200m L a t est figures f rom

VisitBritain show that Britain’s global appeal as a tourist des- tination is benefiting from its £25m image campaign, result- ing in a potential £200m of additional visitor spend- ing in the UK over the next two years. VisitBritain found that the Great Image tourism campaign – which targeted 14 major cities in nine coun- tries – is performing well on the international stage, espe- cially when benchmarked against competitor tourist boards. Great tourism activ- ity aimed to achieve high levels of “reach and recall” – 72 per cent of the audience in target cities recall seeing the Great campaign. Te report also outlines that the campaign

the IT Partner of Choice

A leading provider of Leisure Management Solutions with over three decades of experience as the technology partner of choice across the public, private, trust, facilities management and education sectors.

Te campaign has attracted more foreign tourists into the UK

from the target cities such as Australia, Brazil, Canada, China, France, Germany, India, Japan and the USA. Te findings also indicate that the campaign

is continuing to increase the number of peo- ple actively considering visiting the UK in the next year because of the images – 23 per cent of those who recall the campaign plan to visit in the next year as opposed to 11 per cent of those who do not recall the campaign. Analysis of the first year of VisitBritain’s

Great activity has revealed that it has poten- tially delivered an additional 422,000 visits

is helping to showcase the whole of Britain. Across all of the survey cities, people strongly agreed that the promotional work made them want to visit places outside of London. Culture Secretary Maria Miller said: “We

need to keep up the momentum, and continue to increase both the number of visitor numbers and the amount of money they spend here. Details:

Consumers still shunning foreign holidays

Despite the improving econ- omy, more than a third of Britons are still opting to stay in the UK for the holidays as a way of saving money. The figure comes from

a consumer survey com- missioned by marketing group Webloyalty and undertaken by research specialists Conlumino. Te survey found that 35

per cent of people will not be taking a summer holiday abroad this year, with 20 per cent of people cutting down on the overall number of holidays taken throughout the year. Of those who still plan on taking breaks,

● A portfolio of solutions to include ‘Award Winning’ self service modules to leverage of your existing resources, increasing profi tability and effi ciency.

● A local or hosted enterprise solution. Wizard based membership with market leading reporting and control of estate wide data.

● Bookings EPOS, course and session management, prospecting - a powerful yet intuitive solution.

● Online Bookings - Sessions, courses and activities can be booked online.

● Mobile Bookings App - book and manage account direct from a smart phone. Includes Social media integration.

● Online Memberships – extend your membership sales team by allowing visitors to your website to join online.

● Additional functionality allows existing members to renew their memberships, aiding your cash fl ow.

● Self-Service – award winning solutions allowing customers to self serve, from checking in for a course through to rebooking a session kiosks.

● On Course – State of the art course management solution with iPOD based registers, web e portal for progress tracking and payments.

Xn Leisure Systems Ltd 115M Milton Park, Abingdon, Oxfordshire OX14 4RZ

More Britons are opting for a staycation and spending holidays at home However, even in the present economic cli-

over half will be changing their holiday hab- its in order to save money. In total, some 44 per cent of consumers have

taken action to save money on their leisure activities, as economic pressures have put con- straints on household budgets.


mate, figures indicate that people still consider taking holidays to be an important part of life and a key way of taking a break from work. Guy Chiswick, managing director of

Webloyalty UK and Ireland said: “It is clear that the recession has made us more cautious about spending on holidays.”

Twitter: @leisureopps Read Leisure Opportunities online: 11

Tel: +44 (0) 870 80 30 700 Fax: +44 (0) 870 80 30 701 Email: LinkedIn: xn-leisure-systems-limited Twitter: @xnleisure

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24