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CompanyProfile JUN 2012 SPN
39
PASSION BUILDS A LONG TERM BUSINESS BASE
Passion Spas have been working hard for three years to establish themselves in the UK hot tub market and now with 30 dealers backed with quality products they have a strong platform to build on
F
onteyn is the largest spa specialist in Europe, possibly the world.
It’s a business which believes in having hot tubs on display and having hot tubs in stock. And that’s why when you enter the company’s 35,000 square metre showroom what you will see is wall to wall hot tubs – 100s of them on show to suit every pocket and every desire.
In the 60,000 square metre warehouse the numbers are even more impressive, as between 900 – 1,000 spas are held in stock. The showroom is divided into seven complementary product groups – spas, swimming pools, saunas, outdoor furniture, garden sheds and buildings, outdoor kitchens and large plants. Dolf Nieland started selling Fonteyn spas 14 years ago and the business has developed to such a level that he is now the largest distributor of them worldwide. He owns a production line in the factory in China where 50% of the spas come from. The other 50% are from the United States. Dolf has total control over the manufacturing process and a hand in their design and innovation. He also owns two of the moulds for the spas he produces.
Significantly for the UK hot tub market, he is the sole distributor for Europe of Passion and Fonteyn spas. He travelled to the United States three times and China 10 times last year to check that his high standards are maintained. He is fully in control of the way the spas are made and the materials used. When the product arrives in the Netherlands, his team do further
extensive tests to check the product, material and workings which ensures he can check quality. If one is inferior he knows immediately and can quickly identify who worked on it. This benefits in three ways, firstly fewer problems with delivered products being faulty and needing service onsite. Secondly, total confidence in the product quality. Thirdly and most importantly, it ensures a happy dealer with a satisfied customer. Fonteyn and Passion Spas have earned a reputation for superior customer care and total flexibility, even offering to tailor make spas if there are special requirements. They have a price range for everyone but it is very clear they do not sell more spas because they are the most competitively priced but because of the service and the high quality of the spas. The huge stock means they can fulfill dealer orders within two weeks. He also holds a huge stock of over 35,000 spare parts for hot tubs and these can be delivered in 24 hours. They have two linked websites
www.fonteyn.nl and
www.fonteynspas.com. Here you will find the complete product ranges and demonstrations as well as practical tools, such as virtual tours, weekly offers, and a live chat option should you want questions answered immediately.
Dolf sells a staggering 1,000 spas a year alone from his showroom and 2,000 all over Europe through his dealer network. Each new model is tested in the showroom to see customer reaction and if there is a market for it. This means only the best selling spas are offered to dealers, a particularly useful method of ensuring sales.
They established themselves in the UK just three years ago and have worked hard to establish a growing dealer network which now numbers 30. New UK dealers are invited to Passion headquarters in Uddel to see the showroom, warehouse and how everything operates. He takes them through the point of sale materials and explains how best to sell the benefits of buying a spa to their customers, covering design, massage, ease of use (self cleaning), precision made, the after sales service and that they are economically friendly. They have four ranges and offer over nine spas and four swim spas. Each spa offers market leading value for money in terms of warranty, construction, specification and energy use. Relax is Passion Spa’s best seller in the UK RRP £3,995 complete with cover, luxury headrests, ozone clear water system, LED lights built in to the cabinet and 14 in the spa, 24 All-Active hydrotherapy and 8 air jets, cascading water fountain, non slip step and insulation on the base. This spa offers incredible value for money. They offer a guarantee of 10 years on the shell and 25 years on construction and frame.
The swim spas start at RRP of £10,000 which the trade acknowledges is incredibly good value for money. spn
i FOR FURTHER INFORMATION
F PASSION SPAS ( +31 577 456 040 :
www.passionspas.com
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