project profi les
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE
WE TAKE A LOOK AT RECENT PROJECTS FROM MYZONE, PRECOR AND SKIRMETT WASHROOMS
TRACKING RESULTS
Supplier: MYZONE Client: Feelgood Fitness
J
ust weeks into the global launch of physical activity monitoring system MYZONE®, thousands of health club members in Australia, India, mainland
Europe and the United States have already started to earn MYZONE Effort Points (MEPs). And in the UK, the corporate head offices of Nuffield Health, the FIA and CFM are partway through a competition that’s using MEPs to see which group of employees will collectively move the most over a six-week period. Meanwhile Matt Walker, UK operations
manager at Feelgood Fitness – the health club chain under the CFM umbrella – has MYZONE live in his four clubs: Abingdon, Haverhill, Grantham and Peterborough. “One of our focuses has been getting belts into the hands of new members,” says Walker.
“So far we have had 100 per cent uptake at Haverhill and only the odd one or two not taking up a belt when they join elsewhere.” Walker and the rest of the team, in a relatively short period
The simplicity and clarity of the data reports help to better engage members
of time, have found the consistency, simplicity and clarity of the data reports that members get from the MYZONE telemetry system have increased engagement with staff – members are now seeking advice on how to develop their sessions. “The fact that every workout they do inside or outside of
the club gets the same metrics analysed means that MYZONE users get a feel for what they are achieving very clearly and very quickly,” says Walker. “They then want to know more about their heart rate numbers, what that means for
fi tness, how they can put in more effort, and general calorie management. This culminates in them understanding that earning MEPs is both motivating and healthy.” Educating members about MYZONE, rather than simply
putting a belt in their hand, is certainly key to maximising engagement and take-up. Bringing the system into existing studio classes or onto the gym fl oor – within the existing timetables of the day – and taking time to explain what the data really means creates excitement and motivation right from the start. So what tips would Walker pass onto clubs
that have just bought, or are contemplating buying, the MYZONE system? “You should defi nitely nominate a MYZONE champion or key point of contact on the staff – someone who will both thoroughly understand the system itself and organise all the education requests that come in from staff and members,” he says. “To get our own staff familiar with the belts
and get them motivated before we went live to members, we gave them belts and set a challenge to see who could get the most MEPs in a week. We also used this opportunity to roll out a programme of actual belt sales linked to a bonus scheme.” Feelgood Fitness is now running a monthly
MYZONE can be used to monitor activities inside the club and out
january 2012 © cybertrek 2012
MEPs competition for its members, in which points add up to prizes. For more information:
www.myzone.org
Read Health Club Management online at
healthclubmanagement.co.uk/digital 73
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