YOU DON’T BELIEVE
YOU DON’T BELIEVE
ARE TASTY? PROTEINS
ARE TASTY? JUST
PROTEINS TRY!
Taking fi tness to new heights: Can the many types of nutritional product on the market really make a difference?
Conventional whey protein is a
by-product of cheese manufacture. As such, it is subjected to a rennet wash when the curd and whey are separated, and is also subjected to two stages of heat pasteurisation. Native whey is signifi cantly different in that it is produced by taking fresh skimmed milk and processing it at low temperatures via complex ultra and membrane fi ltration. No rennet is used, and the product is subjected to only one stage of pasteurisation. This means that virtually every highly valuable and biologically active protein fraction is caught in its native form. Native whey is subsequently rich in the essential amino acid leucine, which helps to build and maintain muscle – it contains up to 166 per cent more leucine than whey protein concentrate or isolate. Branched-chain amino acids (leucine,
isoleucine and valine) account for 35 per cent of the essential amino acids employed in the formation of muscular protein. Among them, leucine has been identifi ed as the essential key for protein synthesis, which is part of the repair and recovery process post exercise. For those involved in strenuous
activity where optimised performance is desired, another issue is the increased production of oxygenated compounds that are related to muscular damage, cramps, increase in fatigue (asthenia) and ineffi cient recovery. Native whey contains up to 16 per cent more cysteine than conventional whey protein. This cysteine plays a vital function in the body’s production of glutathione, which in turn aids the destruction of the active oxygenated compounds and plays an important role in the defence against pollutants and immune system support.
january 2012 © cybertrek 2012
Ultrabody says that, due to ongoing and perhaps understandable scepticism from consumers – and in some cases operators – regarding nutritional products, it wanted to ensure its products were based on a robust formula that could be scrutinised to any level, therefore creating consumer confidence and tangible results to drive secondary sales and positive referral. This was at the heart of R&D when creating the Ultrabody Daily Wellness range. However, the company also believes
Ultrabody
the formulae must not appear overly clinical – to drive sales, the packaging message needs to be captivating, non-intimidating and easy to understand. This particularly applies to its best
selling product, Detox. Ultrabody believes ‘detoxing’ has become an over- used phrase, used to mean as little as ‘not drinking or eating unhealthily this week’, but stresses that this is not detox. It wanted a product that had the ability to target something that creates toxins – in this case, the 2–3kg of undigested waste that the average adult holds in their body. This can increase lethargy, cause bloatedness and lessen energy levels; expelling it lessens these symptoms and leads to signifi cant waste weight loss. Its product is a type of non-intrusive
colonic irrigation thanks to ingredients such as Betonite Clay, a substance which is able to target undigested waste, break it down and make it ‘passable’. Also, the addition of ingredients such as Milk Thistle aims to give the product more mass appeal – members who strength train may already be taking Milk Thistle as a separate supplement.
healthclub@leisuremedia.com kate cracknell
X-TREME CARBO-PROT
the power-drink supplies instant power
contains 52 g of biologically high value protein*
provides fast and long-lasting energy in form of carbohydrates
has valuable vitamins and mct-oil
mct supplies extremely fast twice as much energy as carbohydrates, and will definitely not be stored in fat pads
*per bottle (500 ml)
available at: NUTRITION FIRST, Derby +44 1332 299911 –
sales@nutritionfirst.uk.com
X-TREME PROTEIN
35 g carbohydrates* lower than 0,1 % fat
ready to drink, easy for take-away
likely the best tasting protein drink, but now still improved
unique bottle (6 in pack for sixpacks)
low fat – less carbs
fully efficient protein drink with 50 g protein* not more than
PHOTO:
ISTOCKPHOTO.COM
©
ISTOCKPHOTO.COM/ARTIST’S MEMBER NAME
flavours:
VANILLA, BANANA, STRAWBERRY
flavours: CHOCOLATE, STRAWBERRY VANILLA, BANANA,
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