news and jobs updated daily on
www.healthclubmanagement.co.uk edited by kate cracknell email:
katecracknell@leisuremedia.com forward thinking fitness equipment
Functional Training Specialists
CompleteStudio Solutions
T e airport gym has 24-hour access and will off er group exercise classes and nutritional seminars air fi tness at barcelona airport
T e gym at Barcelona’s El Prat airport has been taken over by Rod Hill following a deal with World Trade Center. World Trade Center, which operates
the business centre and airport lounges at El Prat, built the gym in terminal 1 of the airport when it opened in 2009. T e 450sq m gym, equipped by Technogym, was launched under the Air Fitness brand, targeting an executive market with a monthly membership of €35. Hill, who took over operation of the
site on 1 November 2011, has maintained the Air Fitness brand but has lowered the price to €19.90 a month in a bid to appeal to the 20,000 workers employed at the airport. “T e aim is to create an aff ordable
corporate gym,” he explains. ‘Pay as you go’ options are also available for those transiting the airport. T e gym, which off ers 24-hour access,
will now introduce personal training and group exercise classes – gym-based circuits, for example, and group cycling. Further investment in equipment is likely. Seminars are also being considered – nutrition, the benefi ts of exercise, and so on – as well as bespoke workout programmes for specifi c job roles such as baggage handlers. Madrid Barajas airport, where the
business lounge is also operated by World Trade Center, has already expressed an interest in a new-build gym should this fi rst project in Barcelona prove successful.
xbox 360 forms partnership with the nfl
In the US, the National Football League (NFL) has announced a new partnership with Microsoſt , whereby Xbox 360 becomes the offi cial console sponsor of the league. Under the terms of the agreement, the
entertainment and games console will work with the NFL’s youth health programme, NFL PLAY 60, to teach youngsters about the benefi ts of a healthy lifestyle and tackle childhood obesity. Kinect for Xbox 360 will be integrated into events and programmes. NFL Media COO Brian Rolapp says:
“Fitness is core to our game, and we are looking forward to working with Kinect
january 2012 © cybertrek 2012
for Xbox 360 to evolve NFL PLAY 60 in new and innovative ways.” “T e Xbox 360 brand represents many
of the same values as the NFL, including fun, fi tness and great entertainment,” adds Microsoſt ’s Dennis Durkin. Since NFL PLAY 60 launched in
2007, the NFL has committed more than US$250m to youth health and fi tness through programming, grants and media time for public service announcements. T e NFL and its teams have built more than 100 NFL Youth Fitness Zones and organised over 1,500 Play 60 youth events.
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