UPDATE
york gym revamp given green light by council
Members of the City of York Council’s cabinet have approved plans for a £540,000 expansion of the Energise gym facility on an ‘invest-to-save’ basis. Te 60-station gym, which currently
measures 195sq m (2,099sq ſt), will now be expanded by a further 219sq m (2,357sq ſt). Tis will enable more residents to use the facilities, either on a membership or a pay-as-you-go basis. Councillors approved the project on 6
December 2011, and the work is scheduled to be completed by October 2012.
A new report, benchmarking the retention performance of the UK’s fitness industry, will be published in summer 2012. As well as charting retention
figures, the National Retention Report (NRR) will look to provide strategic insight into member aspirations, expectations, motivations and experiences. Published by Dr Melvyn
Hi l lsdon and Dr Paul Bedford, NRR will follow the methodology of the 2002 and 2008 retention reports published by the Fitness Industry Association (FIA). The FIA survey analysed 293,000 member records from 507 sites. NRR will also collect and report on member
retention data for 2009, 2010 and 2011, enabling trend data comparisons. In total, NRR will include analysis of one million member records, allowing retention
Te centre will house a 25m pool and health club
dc leisure to run new birmingham pool
DC Leisure has been appointed by Birmingham City Council to operate and manage the city’s first new public swimming pool to be built for more than 20 years. Te £12.2m Harborne Pool and Fitness Centre will remain under local authority ownership, with facilities to include a 25m main pool, a learner pool and a 60-station adult gym. An interactive children’s fitness suite
and an aerobics and dance studio are also proposed as part of the facility, which was due to open on 3 January and which was expected to come in £600,000 under budget.
pendle facilities in line for investment
Members of Pendle Borough Council’s executive have backed plans to invest £160,000 in a refurbishment and replacement programme for leisure facilities across the area. The full council has now been
recommended to approve the proposal, with the additional capital expenditure to be funded using windfall income from a successful claim for overpaid VAT. The construction work has been
scheduled to commence in early 2012 and will be undertaken on a phased basis.
10 dll opens flagship farnham club
David Lloyd Leisure’s (DLL) new £12m health and fitness club in Farnham, Surrey, was officially opened by Olympic gold medallist Denise Lewis on 6 December. Facilities at the 6,000sq
m (64,583sq ſt) development include the group’s largest Amida-branded beauty spa, which will span more than 1,000sq m (10,764sq ſt) and offer six treatment rooms. Four relaxation rooms, a
nail studio, a spa plunge pool, a spray tanning salon and steam experience rooms also form part of the spa, while an outdoor area will offer sauna cabins and a hydro spa pool. A new agreement signed by DLL will see
Aromatherapy Associates, Rodial and Alpha-H supply products for treatments and therapies.
David Lloyd Leisure has invested more than £12m in the new facility A 25m swimming pool with a separate
children’s pool, as well as a 1,337sq m (14,391sq ſt) gym with a wide range of cardiovascular and resistance machines, are also available at the new facility.
annual sales growth for leisure connection
Leisure Connection, the operator of more than 70 sports and cultural venues across the UK, has reported an increase in like-for-like sales for the financial year ending September 2011. During the 12-month period, fitness membership revenue and like-for-like personal training sales
Read Health Club Management online at
healthclubmanagement.co.uk/digital
grew by 1 per cent and 6 per cent respectively, compared with the previous year. Swimming membership revenue and
swimming school revenue also increased in the period, with the adult swimming programme growing by 200 per cent in 2011.
january 2012 © cybertrek 2012 Te study will aim to offer strategic insight into member expectations
information to be presented for the whole industry, by region and by sector, as well as understanding the consumer variables such as how retention varies by age, gender, Mosaic type, membership type and fee. Dr Bedford says: “Te aim of the report is to
deliver a current benchmark for the industry and the various market sectors.”
NEWS retention report announced
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