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Xn Leisure


the IT Partner of Choice


PETER STEDIFORD, CLIENT MANAGER, GREEN 4 SOLUTIONS


A leading provider of Leisure Management Solutions with over three decades of experience as the technology partner across the public, private, FM, education sectors.


Our portfolio of solutions includes the ‘Award Winning’ modules to better leverage of your existing resources, increasing profi tability and effi ciency.


These include:


● Local or web hosted, wizard based, membership solution with market business analysis tools reporting and simple control of estate wide data.


● Retail based POS and bookings combine to make a powerful yet intuitive solution.


● Online Bookings – the 24 hour solution designed to complement existing services alleviating pressure from your front desk, become truly service orientated.


● Online Memberships – extend your membership sales team, customers can join online, easing the burden on your front of house operations. Existing members can renew memberships on line, improving cash fl ow.


● Self Service – from checking in for a course right through to rebooking a session for the following week or the purchasing of activities. Retail Systems Award winner 2010.


cruit and retain existing customers and encour- age new supporters. By understanding the customer more intimate-


C


ly and establishing a regular channel of communication, organisations are taking a proactive role in marketing their clubs and events. In theory, the online ticketing system should be a perfect bedfellow for the CRM database but the design of many ticketing systems has made it difficult for them to embrace the internet (and cap- ture customer data) and the ‘per ticket’ charge has acted as a barrier for many customers to purchase online, thus artifi- cially reducing the number of customers who were willing and able to provide their contact details.


The centralisation of transactional data from ticketing, access control and merchan- dising systems into one database allows organisations to gain valuable insight into their data through enhanced business in- telligence, segmentation and analysis. The core platform delivers dynamic marketing functionality to enable comprehensive cus- tomer profiling and provide email and text marketing channels to ensure communi- cation with customers and members at all stages of their relationship.


Green 4 Solutions delivers a CRM-driven ticketing system, built within the Micro- soft Dynamics CRM platform.


Striking new kiosk designs adds to the improved customer experience


RM systems are seen as essential in helping to re-


Centralised CRM can help clubs to develop their relationships through membership and loyalty


The solution – in place at a wide range of rugby union, football, rugby league, racecourses, ski centres, bowling centres and arenas – can be tailored to suit any booking process and is available online, at point of sale, in a call centre or through a kiosk. Not only does this remove the need for complex integration between differ- ent systems, but having powerful CRM and eCommunications features means that profiles of customers are constantly enriched with their interactions with the business and messages can be targeted and relevant to each individual and deliv- ered using the eCommunication tool. These may be in the form of automat- ed order acknowledgements, pre-event checklists or travel information, which provides a perfect up-sell opportunities. Post-event surveys, thank you emails and targeted follow-up offers can be an auto- mated part of the booking process. Centralised CRM can help clubs to develop their relationships through the introduction of membership and loyalty. The aggregation of transactional activity enables analysis to take place of support- ers’ interactions with the club, be it through ticket sales, retail purchases or membership.


CRM


Xn Leisure Systems Ltd 115M Milton Park, Abingdon, Oxfordshire OX14 4RZ


Tel: +44 (0) 870 80 30 700 Fax: +44 (0) 870 80 30 701


Email: info@xnleisure.com www.xnleisure.com


Customer profiles are enriched with transac- tion information at many sports clubs


Issue 4 2011 © cybertrek 2011


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