MAJOR EVENTS
The sweeping profile of Sochi’s stadium reflects the costal and mountain location
MASTERPLANNING SOCHI 2014
Much has changed in the design and delivery of major international sporting events since Russia hosted
the Moscow 1980 Summer Olympics. Jerry Anderson and John Barrow
JERRY ANDERSON
explain Populous’s assisting role at the 2014 Winter Games in Sochi
JOHN BARROW
the process of pulling it together, it had been 25 years since Russia had last hosted a major sports event – the Mos- cow Summer Olympics, back in 1980. In the intervening years many things had moved forward in the design and de- livery of these events. The committee recognised the need for international expertise and this is where Populous was able to come alongside the bidding com- mittee to bring Olympic standards back to Russia.
W Shaping the vision
Seven cities set out to become the host of the 2014 Olympic and Paralympic Games and Populous worked with the Sochi 2014 Organising Committee from the outset to assist in its bid efforts.
A key initial part of any bid is to outline the proposed venues for the Games. As a popular coastal resort, Sochi has been a
hen the bidding commit- tee responsible for creating Sochi’s bid for the 2014 Winter Olympics began
traditional summertime holiday destina- tion for millions of Russians. One of the legacy aims behind the bid was to de- velop the area further. The idea was to create an Olympic park, which could act as a catalyst for this development by link- ing the nearby Caucasus Mountains and the coastal region with new infrastructure and facilities.
Although cluster venue parks have be- come standard for Summer Games, this was the first time it had been proposed for a Winter Olympics.
Populous, with experience of master- planning for numerous major sporting events, including the Olympic Park for London 2012, was able to draw on that knowledge and bring the lessons learnt to the bid for the Winter Games. The site for the park was selected as the Imeretin Valley, located alongside the Black Sea at the southern end of Sochi. For the remaining venues, it was a ques- tion of analysing the few facilities which already existed and deciding what need- ed to be built and what could be purely
24 Read Sports Management online
sportsmanagement.co.uk/digital
temporary – a balance that is crucial to creating a successful legacy. All of these challenges were met with a clear plan, which took full advantage of the stun- ning seaside location.
After the announcement in June 2006 that Sochi had made the shortlist, a tre- mendous effort went into preparing the Bid Book. Populous designed the initial assessments of all potential venue sites, helped in the selection of those sites and developed the venue design imagery. We also worked closely with the Bid committee to develop the presen- tations to the International Olympic Committee (IOC) Evaluation Commission, made presentations on behalf of the Sochi Bid Committee to the commis- sion and provided all design and graphic materials for the final presentation prior to the IOC vote.
On July 4, 2007 in Guatemala, Sochi beat both Pyeonchang, South Korea and Salzburg, Austria in a hotly contested effort to win the rights to the 2014 Win- ter Olympic Games.
Issue 4 2011 © cybertrek 2011
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