TROY BARBELL Troy Barbell has offered custom branded weights, dumbbells and barbells for over 25 years. Custom logos work and create a lasting impression on members, potential customers and ath- letic recruits. Troy provides the most dynamic colouring options, precision detail, largest logo area and laser engraving all at an affordable price. For more information, contact Brandon Plumlee at Brandon@troybarbell.com or call 800-872-7767 ext. 215.


IVANKO BARBELL Established in 1967, Ivanko Barbell offers a complete line of urethane weights and Olympic bars. Custom engraving is available. We of- fer fine workmanship, fast lead times, reasonable shipping rates worldwide and a name you can trust. For more information, contact info@ivankobarbell. com or call 310-514-1155.


3. Control the load. Be sure you’re


not using momentum and muscles other than the target muscles to exe- cute the movement. 4. When you’re finished with them,


return bars, plates and dumbbells to their proper places so you don’t create a tripping hazard. According to Arnold, the biggest


advantage of dumbbells and barbells is that the exercise options and varia- tions are virtually limitless. “One of the common reasons peo-


ple quit exercising is because they get bored doing the same routine day after day,” he says. “With free weights you can regularly make changes to keep an exercise routine fresh and engaging.” Ironically, this advantage can also


be a disadvantage. Beginners are sometimes stumped for ideas when they look at a barbell or pair of dumb- bells, and so they often stick with stan- dards like biceps curls, triceps kick- backs and overhead presses. That is, once again, where the expertise of the personal trainer comes in. Arnold notes that there may be a


slightly higher risk for injuries using free weights when compared to using machines. For example, there’s a great- er chance of falling while doing walk- ing lunges than doing seated leg press- es. On a leg press machine it’s hard to do the exercise incorrectly – but the


56 Fitness Business Canada September/October 2011


downside is that it can be used for just one exercise. When it comes to his own workouts,


Arnold likes to include as much vari- ety as possible. Though the University of Saskatchewan Fit Centre has an impressive selection of machines and free weights, he leans toward free weights largely for the core workout benefits.


VICORE FITNESS Over five years ago, Vicore Fitness designed, developed and launched its first set of weight benches that take the concept of destabilization and integrate it into the equipment. If you currently have flat, in- cline, upright or ab benches in your facility, you can now of- fer the added benefits of core strengthening, balance and ergonomics to your clients’ resistance training workouts. For more information, visit www.vicorefitness.com or call 801-878-7702.


“Movement for recreation and sport


is mostly executed from a standing po- sition,” says Arnold, who plays sports like slow pitch, golf and beach volley- ball. “So I like to train as close to how I play and work. Whether you’re the general public or an elite athlete, your training should be as life-like as possi- ble and you can achieve this more eas- ily by training with free weights.” FBC


ViPR ViPR mimics the utility of seven tools: barbells, dumbbells, kettlebells, stability balls, medicine balls, balance devices and speed ladders. ViPR is made from a durable rubber compound, making it safer to use than metal free weights and easy to maintain and store. Available in seven weights ranging from four to 20 kg., it's suit- able for beginners through to elite exercisers. For more informa- tion, including certification and continuing education courses, visit www.twistconditioning.com or call 888-214-4244.


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